App development · Soho
App development in Soho
You need a mobile app that works under real load, passes App Store review, and solves a problem your users actually face. We build apps for Soho's studios, agencies and production houses—from tight scope through to ongoing support.
App development for Soho businesses
Hubb Group is a digital agency and software company. Our studio is in Dubai and we work with UK clients remotely, on UK hours, with a named lead on every project. Contracts and invoices are issued by our UAE company, in pounds.
We measure what matters: App Store approval on first submission. Load testing under your expected user peak. Uptime and crash rates after launch. Maintenance response time when issues surface. Users who come back after the first week. Your finance team can audit every invoice and every hour.
Every project is a fixed quote with a clear timeline and clear milestones. You own the work and the accounts outright when we're done — no lock-in, and nothing you can't take with you.
Sectors we work with in Soho
- Post-production and colour grading
- Advertising and creative agencies
- Music production and recording studios
- Film and photography
- Talent management and booking
- Media and broadcast
Apps that move through your approval chain
Your internal review process runs tight. You need an app that passes compliance without becoming a blocker, works on day one under real load, and doesn't require constant handholding after launch. We scope lean. We document thoroughly. We stay available when you need us.
App Store and Play Store review is predictable when the app is built right. No surprises in the queue. No feature cuts at the last moment because something slipped through the review guidelines. We know what works and what gets flagged.
Reputation runs faster than marketing spend
Your buyers hear about you by word of mouth. They expect an app that reflects that—something thoughtful, not templated. The interface has to make sense to people who work in your sector. The performance has to match the promise. When someone tries your app because a peer recommended it, the first few seconds matter.
You're not hunting for traffic. You're solving for the users you already have. An app that's reliable, accessible, and stays useful after the first week. That's what drives referral in Soho.
Backend and offline-first thinking
An app that only works online is half a product. Your users might be on a shoot, in a mix suite, or moving between locations with weak signal. The app needs to work offline and sync when the connection returns. Your data stays secure throughout. That's not an afterthought—it's the foundation.
The backend talks to your workflow, not against it. Whether you're managing assets, schedules, approvals or client work, the systems underneath move information where it needs to go. We build infrastructure that scales as you grow and doesn't require constant intervention.
Launch is the beginning
The first month after launch tells you what actually works. Users find friction you didn't expect. Features land differently than you thought. We stay involved. Bugs get fixed. Performance gets tuned. Minor updates land without drama. This is where most apps fail—and where we keep working.
You get a maintenance plan that fits your release cycle. No surprise invoices. No disappearing act once the app goes live. We're here when you need to iterate, improve, or add a feature that your early users are asking for.
App development in Soho — common questions
How do you know if an app design will work for our sector?
We've built for post-production, advertising and music studios. We understand your workflows. We test early with people who do your kind of work. The interface has to feel natural to your users, not generic.
What happens if the App Store rejects it during review?
It's rare when we scope and build right. We know the current guidelines, design around common rejection points, and document our reasoning so review doesn't become a guessing game. If something does flag, we fix it fast.
Can you build it faster if we cut features?
Speed comes from tight scope, not panic. We'll help you decide what matters and what doesn't. A lean MVP lands faster, passes review faster, and gives you real user feedback sooner. Cutting corners just shifts the work to maintenance later.
Our team works across multiple studios. How does approval actually work?
We document every decision and design choice in a way your stakeholders can follow. Regular check-ins mean no surprises at review stage. You see the app running before sign-off. Approval moves at your pace, not ours.
What if we need to add something after launch?
That's normal. We scope a roadmap with you so you know what's coming. New features, fixes and tuning happen in planned cycles. You stay in control of when things land and what they cost.
Do you build native or cross-platform?
Depends on your users and runway. Native apps perform better and pass review faster. Cross-platform saves time and cost, but demands more care. We recommend the choice that fits your constraints, not the one that's easier for us to build.
Everything we deliver includes
Scoped to ship
A first version people will actually open, priced before the build starts.
Store review handled
App Store and Play requirements — privacy, account deletion, demo logins — dealt with.
Works on a bad connection
Offline behaviour and accessibility treated as requirements, not polish.
Fixed prices
A clear quote and timeline up front — no open-ended retainers, no surprises.
A named lead
One person who knows the build, on UK hours, not a ticket queue.
Yours to own
Code, signing keys and store listings in your name.
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Need app development in Soho?
Tell us what you need and we'll come back with a fixed quote and a timeline — usually the same day.