Google Ads managed against cost per lead
Most underperforming accounts are not short of budget — they are short of tracking, negative keywords and someone reading the search terms report. We fix the measurement first, then spend against what it tells us.
Google Ads, done properly
Account audit
Where the budget goes, what converts, and what has been quietly wasted.
Conversion tracking
Calls, forms and chat tracked properly, with consent mode configured. Optimising against bad data is worse than not optimising.
Search & Performance Max
Campaigns structured around intent, with the negative keyword work most accounts never get.
Remarketing
Bringing back the people who were interested and did not enquire.
Weekly management
Search terms, bids and budget reviewed against cost per lead, not impressions.
A process with no surprises
Audit
An honest read of the account, including whether paid search is even right for you.
Track
Conversion tracking fixed and verified before a pound of new budget goes out.
Launch
Campaigns built around buying intent, with a forecast cost per lead agreed up front.
Refine
Weekly optimisation, monthly reporting, and a conversation when something is not working.
Common questions
What budget do we need?
It depends what a customer is worth to you and how competitive your terms are, not on a package tier. We work backwards from your customer value and say if the numbers do not support it.
Why is our cost per click so high?
Usually broad match without negatives, a weak quality score, and bidding on research terms rather than buying terms. All three are fixable.
Do you lock us into a contract?
No. You own the account, the data and the tracking setup. If you leave, it all stays with you.
Can you manage Microsoft Ads too?
Yes. It is often cheaper per lead in B2B and worth running alongside, though the volume is lower.
More from Hubb
Web Design
Sites that earn the enquiry
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Applications that hold up
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Enquiries, not impressions
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Found by people already looking
E-commerce
Stores built to convert
Video & Photography
Work that sells the thing
Brand Design
Look like you mean it
App Development
Apps people open twice
More on google ads
Jargon check: Core Web Vitals Pay-Per-Click (PPC)
Let's talk about your google ads project
Tell us where you are and where you want to be — we'll come back with a clear plan and a fixed quote.