Plain-English definitions

Core Web Vitals

Core Web Vitals are a set of Google metrics that measure real-world user experience on a web page — mainly loading speed (LCP), interactivity (INP) an...

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Search Engine Optimisation (SEO)

SEO is the practice of improving a website so it ranks higher in unpaid (organic) search results, bringing more relevant visitors without paying for e...

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Pay-Per-Click (PPC)

Pay-per-click is a form of online advertising where you pay a fee each time someone clicks your ad — most commonly on Google Ads and social platforms...

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Conversion Rate Optimisation (CRO)

Conversion rate optimisation is the practice of increasing the percentage of website visitors who take a desired action — such as buying, enquiring or...

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Landing Page

A landing page is a standalone web page created for a single purpose — usually to convert visitors from a specific campaign or ad into leads or custom...

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Headless Commerce

Headless commerce is an approach to online stores where the customer-facing front end is decoupled from the back-end commerce engine, connected throug...

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CRM (Customer Relationship Management)

A CRM is a system for managing a business's relationships and interactions with customers and prospects — storing contacts, tracking deals through a p...

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