E-commerce · City of London
E-commerce in City of London
Your online store needs to move stock and clear compliance. We build checkout flows that don't leak sales, handle UK tax and payment rules from day one, and integrate with your shipping and returns without friction.
E-commerce for City of London businesses
Hubb Group is a digital agency and software company. Our studio is in Dubai and we work with UK clients remotely, on UK hours, with a named lead on every project. Contracts and invoices are issued by our UAE company, in pounds.
We measure what matters: conversion rate by traffic source, revenue per visitor, checkout abandonment by stage, payment success rates and average order value. Returns and fulfillment metrics show operational health. No projections, no vanity numbers. Just the metrics your compliance and finance teams can verify.
Every project is a fixed quote with a clear timeline and clear milestones. You own the work and the accounts outright when we're done — no lock-in, and nothing you can't take with you.
Sectors we work with in City of London
- Luxury retail and fashion
- Jewellery and watches
- Wine and spirits
- Art and collectibles
- Premium food and gift
- Beauty and personal care
Everything we deliver includes
Checkout UK shoppers expect
Cards, Apple Pay, PayPal and buy-now-pay-later, configured and tested.
Fixed prices
A clear quote and timeline up front — no open-ended retainers, no surprises.
Speed where it pays
Product and collection pages tuned for Core Web Vitals, because slow pages lose orders.
Couriers and returns
Live rates, tracking and a returns flow that does not generate support email.
A named lead
One person who knows the store, on UK hours, not a ticket queue.
Yours to own
Store, theme, payment and courier accounts all in your name.
Checkout design that stops cart abandonment
Slow checkouts kill sales. In a retail market as competitive as London's, buyers abandon at the slightest delay. We build payment flows optimised for speed, with Royal Mail and major courier integrations baked in so shipping costs and returns are clear before purchase. Buy-now-pay-later and card payments sit alongside each other, frictionless.
VAT-inclusive pricing displays correctly, payment methods authorise cleanly, and the whole flow loads fast. We test on the connections and devices your buyers actually use. Speed reduces abandonment. Reduced abandonment moves revenue.
Tax and payment compliance from launch
UK VAT rules, payment method regulations and PECR consent for order confirmations aren't additions—they're part of the build. Your store calculates tax accurately, displays prices the way UK law requires, and handles payment data with the security and audit trails compliance expects. Nothing gets bolted on after launch.
Returns workflows integrate with your back office so refunds and restocking flow without manual work. Shipping carrier integrations pull live rates and tracking. Your store talks to systems you already rely on, so operations staff don't inherit a mess.
Merchandising that converts browsers
Product layout, category structure and search all influence which items sell. We build stores where related products surface at the right moment, bestsellers and margin drivers get prominence without looking manipulated, and customers find what they need fast. Every element serves conversion, not decoration.
Stock levels, promotions and new arrivals update so your online store reflects what's actually available. Customers don't place orders for out-of-stock items and then wait for cancellation emails. The store they see is the store you can fulfil.
Measurement built for your compliance sign-off
You need to know which products drive revenue, where checkout friction happens, and whether shipping integrations work as they should. We measure conversion by product, by traffic source and by stage of checkout. Payment success rates, returns rates and fulfillment times all feed into reporting your compliance and operations teams can trust.
No vague claims about 'engagement'. No percentages we can't defend. Just the numbers that matter to your business: orders placed, revenue per visitor, average order value and the operational metrics that tell you whether the store is working.
E-commerce in City of London — common questions
Do you handle VAT and UK payment method compliance?
Yes. VAT-inclusive pricing displays correctly, payment authorisation follows UK rules, and PECR consent for order emails is built in. Nothing sits outside compliance review. It all ships as part of the store.
Will this integrate with our existing courier and returns setup?
Yes. Royal Mail and major couriers integrate so shipping costs calculate live at checkout. Returns workflows push data to your back office so refunds and restocking don't require manual re-entry. We build to your operations, not around them.
How long does checkout take to load?
Fast enough that abandonment doesn't spike. We test on real connections and devices. Payment pages, shipping rate lookups and tax calculations all perform. We measure load time as part of launch, and it's part of ongoing reporting.
What happens if we need compliance approval before launch?
Compliance review happens in the timeline, not as an afterthought. We build the store with sign-off in mind, document how it handles payment data and tax, and supply what your internal team needs to approve before go-live.
Do you offer buy-now-pay-later options?
Yes. BNPL providers integrate into checkout alongside card payments. Customers choose their method, the checkout authorises cleanly and you see the payment status clearly.
How do you measure whether the store is actually working?
We track orders placed, revenue per visitor, average order value, conversion by product and payment success rates. We also measure checkout abandonment by stage and returns rates so you see where friction happens and what's profitable.
More on e-commerce
Jargon check: CRM (Customer Relationship Management) Core Web Vitals
e-commerce in nearby areas
Need e-commerce in City of London?
Tell us what you need and we'll come back with a fixed quote and a timeline — usually the same day.