E-commerce · Soho
E-commerce in Soho
Your store has to work as hard as your reputation does. We build e-commerce sites that handle UK tax, BNPL and courier logistics from day one—then track what actually sells through data your finance team trusts.
E-commerce for Soho businesses
Hubb Group is a digital agency and software company. Our studio is in Dubai and we work with UK clients remotely, on UK hours, with a named lead on every project. Contracts and invoices are issued by our UAE company, in pounds.
We measure conversion rate at checkout, cart abandonment by stage, and average order value by product. We track payment method performance and BNPL uptake. We report monthly revenue, return rates, and shipping cost as a percentage of orders. These metrics move into your finance reports without translation.
Every project is a fixed quote with a clear timeline and clear milestones. You own the work and the accounts outright when we're done — no lock-in, and nothing you can't take with you.
Sectors we work with in Soho
- Post-production and digital post-houses
- Advertising and creative agencies
- Talent and artist representation
- Music production and studios
- Independent retailers and boutique brands
- Photography and visual content studios
Checkout that holds money instead of losing it
Cart abandonment isn't a mystery—it's friction at the till. We design checkout flows that ship with UK payment methods, BNPL options and Royal Mail pricing already integrated. Tax displays net and gross correctly. Customers see what they're paying before the final step. The result is fewer carts left behind and orders that close.
Your returns process doesn't hide in terms and conditions. It sits at checkout, clearly labelled. When buyers know how returns work, they buy with more confidence. We integrate with courier systems so your customer can initiate returns without emailing you, and you track every parcel without manual spreadsheets.
Soho's buyers decide on craft and speed
Referrals drive your new business because your work speaks for itself. Your website doesn't sell you—it confirms what people already heard. That means it has to load in under three seconds, it has to look considered, and it has to let qualified buyers move through without distraction. Generic templates lose those sales in seconds.
In Soho, reputation moves faster than traffic. A recommendation reaches your buyer before they search. Your store needs to feel as specific and professional as the rest of your business. We build storefronts that look like they were made for your brand, not resized from a library.
Measurement that survives finance review
Your board wants to know what moves stock and what doesn't. We track conversion rates, average order value, and where customers drop off. We report on BNPL take-up, shipping method preference, and return rates by product. The data is clean enough to defend in a meeting and simple enough to act on next week.
Tax compliance sits inside the numbers too. VAT is calculated at the point of sale, recorded per transaction, and exported in the format your accountant expects. You're not auditing the store manually—the audit is built in.
Royal Mail, couriers and returns without the overhead
Your warehouse doesn't need new software. The store talks to your current systems—Royal Mail for standard parcels, courier integrations for faster options, returns labels printed at point of sale. Customers see accurate delivery times before checkout. You see real-time inventory so you're not overselling.
Returns don't require a phone call or email chain. Your customer logs the return, gets a label, and your team manages the rest through a single dashboard. Less back-and-forth. Less lost parcels. Less time spent on logistics that should be automatic.
Everything we deliver includes
Checkout UK shoppers expect
Cards, Apple Pay, PayPal and buy-now-pay-later, configured and tested.
Fixed prices
A clear quote and timeline up front — no open-ended retainers, no surprises.
Speed where it pays
Product and collection pages tuned for Core Web Vitals, because slow pages lose orders.
Couriers and returns
Live rates, tracking and a returns flow that does not generate support email.
A named lead
One person who knows the store, on UK hours, not a ticket queue.
Yours to own
Store, theme, payment and courier accounts all in your name.
E-commerce in Soho — common questions
Do you build stores on Shopify or WooCommerce, or something else?
We build on platforms that integrate smoothly with UK payment processors, Royal Mail, and courier systems. We choose the technology based on what your business needs, not what's quickest to deploy. We'll discuss the options and why one fits better than another.
How quickly can we go live?
Build time depends on your product catalogue size and complexity. Most stores launch in 8-12 weeks. That timeline includes checkout testing, tax setup, courier integration, and compliance review. Rushed launches leak money and reputation. We don't do rushed.
We're in Soho and most new business comes through referral. Does your process work with that?
Yes. Your website confirms what they've heard, not what it's trying to prove. We build sites that load fast, look right, and close sales from buyers who already trust you. We don't need to rank for searches you're not getting anyway.
Can you handle multiple payment methods and BNPL?
Yes. We integrate card payments, Apple Pay, Google Pay, and major BNPL providers. Customers see all options at checkout. You see which methods convert best and can track BNPL take-up separately from other transactions.
How do you handle VAT and tax compliance for multiple territories?
We start with UK VAT. If you ship to EU or international customers, tax rules get more complex and vary by location. We'll advise which territories make sense for your product and set up rules accordingly. Compliance isn't guesswork—it's built into every transaction.
We work with specialists in Soho who expect a certain standard. Can you match that?
That's the whole point. Templated stores don't work in a village where reputation is currency. We design sites that look as considered as your other work. Your buyers will notice the difference.
More on e-commerce
Jargon check: Conversion Rate Optimisation (CRO) Landing Page
e-commerce in nearby areas
Need e-commerce in Soho?
Tell us what you need and we'll come back with a fixed quote and a timeline — usually the same day.