Google Ads · Aberdeen
Google Ads in Aberdeen
Your Google Ads budget drains fastest where tracking fails and negative keywords sit loose. We run search campaigns built for Aberdeen's global supply chain: tight cost control, international buyer intent, compliance that holds.
Google Ads for Aberdeen businesses
Hubb Group is a digital agency and software company. Our studio is in Dubai and we work with UK clients remotely, on UK hours, with a named lead on every project. Contracts and invoices are issued by our UAE company, in pounds.
We measure by lead cost, conversion rate per campaign, and budget efficiency. You see weekly updates on what your spend produced: enquiries, quote requests, specification downloads. No promises on rankings or traffic—only on tighter spending and clearer data about what actually converts.
Every project is a fixed quote with a clear timeline and clear milestones. You own the work and the accounts outright when we're done — no lock-in, and nothing you can't take with you.
Sectors we work with in Aberdeen
- Subsea engineering and supply
- Offshore wind and transition services
- Hydrogen and energy infrastructure
- Port and marine services
- Oil and gas decommissioning
- Energy transition consulting
Everything we deliver includes
Managed to cost per lead
Weekly review of search terms, bids and budget against what a lead actually costs.
Conversion tracking verified
Calls, forms and chat tracked and tested, with consent mode configured.
Negative keywords, continuously
The unglamorous work most accounts never get, and where most waste hides.
A named lead
One person who knows the account, on UK hours, not a ticket queue.
No long contract
Month to month. You own the account and the history if you leave.
Yours to own
The Google Ads account stays in your name, with us as a user.
Why Aberdeen's energy supply chain overspends on Google Ads
Your buyers aren't in Aberdeen. They're in Oslo, Houston, Singapore—searching for subsea expertise, offshore wind solutions, hydrogen transition support. Google Ads feels simple until you're burning money on clicks from people who'll never buy. Loose negative keywords, conversion tracking that doesn't fire right, and ads written for the wrong audience drain budget every week. Most Aberdeen firms never notice until the waste is obvious.
The cost per click in energy supply is brutal. Competitors bid high. Your ads have seconds to prove they're aimed at actual buyers, not tire-kickers or curious generalists. Without tight control—negative keywords refined by real search behaviour, conversion tracking that survives Scottish law's consent rules, ads shaped by how technical buyers actually search—you're paying for noise.
Conversion tracking that works under Scottish law
Scottish consent law isn't identical to England's. Your tracking setup needs to respect that difference or it breaks credibility with buyers and compliance officers alike. We build conversion tracking that captures what matters—qualified enquiries, demo requests, specification sheet downloads—while running inside Scottish rules from the start. That means you know what each pound spent actually produced.
Technical buyers abroad judge you on data. They want to see that your marketing moves real interest, not just impressions. Consent mode, cookie declaration, tracking that proves conversion without guessing—these aren't obstacles. They're how you show international partners that your digital operation is built to last and run clean.
Negative keywords and cost control in energy supply
Your competitors bid on broad terms. So do you. But you're not competing with onshore wind installers or training providers—you're competing for subsea engineers' attention, hydrogen project leads, offshore transition work. Negative keywords carved from real search behaviour stop your ads firing on those other auctions. That tightens your cost per actual lead and moves budget toward buyers who understand what you build.
We audit your campaign for the waste patterns common in Aberdeen's supply chain: broad match keywords that catch unrelated searches, ads running in geographies where you don't sell, remarketing that reaches people who searched months ago and moved on. Each fix cuts spend and sharpens what you measure.
Reporting that shows what your budget actually did
Your finance team, your board, your international partners—they all want to see the same thing: how many qualified leads came from paid search, what each one cost, whether it's worth the spend. Generic dashboards don't answer that. We build reporting that answers the questions your business asks: cost per lead by campaign, conversion path from click to enquiry, ROI by audience segment. Documentation that survives audit.
Aberdeen supply-chain firms often sell to buyers who run their own procurement governance. They ask hard questions about marketing ROI. Our reporting is built so you can hand it over unchanged—no spin, no jargon, just data that proves what the work produced.
Google Ads in Aberdeen — common questions
Our buyers are spread across different time zones. How does Google Ads reach them at the right moment?
Search campaigns run 24/7. We set bid adjustments and scheduling to capture intent when your buyers are most likely searching—often during their business hours, not yours. Remarketing keeps your ads in front of them across time zones without wasting spend on dead hours.
We're in subsea. Our products are too technical for standard Google Ads. How does this work?
We build campaigns around technical intent: the language your buyers use, the solutions they search for, the problems they're trying to solve. Ads speak to engineers and project leads, not generalists. Negative keywords exclude irrelevant searches before they cost you money.
What's included in conversion tracking setup?
We install tracking for enquiry forms, quote requests, specification downloads, and other actions that matter to your business. We configure it to run inside Scottish consent rules and test it end-to-end so you see accurate data from day one.
How often do you adjust campaigns, and who manages them?
We audit and adjust weekly: negative keywords, bid strategies, underperforming ads, budget allocation. You get a dedicated point of contact. Changes are documented so you see exactly what changed and why.
Can you manage campaigns alongside our internal team or existing agency?
Yes. We integrate with your existing setup, share access and reporting, and hand over documentation. No turf wars. Your team stays involved and knows what we're doing at every step.
How do you prove that Google Ads is actually worth the spend?
Cost per lead, lead quality, and ROI by campaign. We show which keywords and audiences convert, which drain budget, and where to move money. Reporting is transparent enough to present to stakeholders without interpretation.
More on google ads
Jargon check: Pay-Per-Click (PPC) Landing Page
google ads in nearby areas
Need google ads in Aberdeen?
Tell us what you need and we'll come back with a fixed quote and a timeline — usually the same day.