Google Ads · Canterbury
Google Ads in Canterbury
Google Ads budgets leak money when negative keywords are missing, conversion tracking is loose, or campaigns run blind to seasonality. We stop that. For Canterbury education, heritage, tourism and professional services, we run paid search that respects your calendar and your budget.
Google Ads for Canterbury businesses
Hubb Group is a digital agency and software company. Our studio is in Dubai and we work with UK clients remotely, on UK hours, with a named lead on every project. Contracts and invoices are issued by our UAE company, in pounds.
Every campaign is measured by cost per converted lead, not clicks. We track which keywords, audiences and channels drive actual enquiries, applications or bookings. Monthly reporting shows conversion rate, cost per conversion, and budget efficiency by channel. Seasonal patterns are visible and repeatable. You see exactly where money went and what it returned.
Every project is a fixed quote with a clear timeline and clear milestones. You own the work and the accounts outright when we're done — no lock-in, and nothing you can't take with you.
Sectors we work with in Canterbury
- Education and student recruitment
- Heritage and tourism
- Legal and professional services
- Insurance
- Clinic and healthcare
- Trades and skilled services
High CPCs and wasted clicks are the real problem
Legal, insurance, trades and clinic searches in the South East carry steep per-click costs. Every click that doesn't convert is money gone. Most wasted spend isn't from big budgets—it's from clicks that shouldn't have happened in the first place. Missing negative keywords. Poor match types. Traffic that looks like volume but converts to nothing.
We start by finding where your budget is leaking. We audit your account for negative keyword gaps, tighten match-type settings, and separate high-intent searches from the noise. The goal is cost per lead that makes sense, not click volume that flatters the dashboard.
Seasonality shapes when your audience actually searches
Canterbury's economy moves with term times, visitor seasons and research funding cycles. A university recruitment campaign that runs flat through summer is money wasted. A heritage attraction pushing traffic when students are absent wastes budget on the wrong audience. Your paid search needs to follow demand, not a generic calendar.
We align search spend to when your buyers are actually looking. Term-time peaks for education. Visitor season for tourism. Funding rounds for research services. We adjust bids, pause low-intent periods, and concentrate budget where conversion probability is highest. Marketing that fits your rhythm, not a template.
Conversion tracking and consent mode built in
You need to know which clicks actually became enquiries, applications or bookings. Without solid conversion tracking, you're guessing. Consent mode compliance adds another layer—you must respect user privacy settings while still measuring what you can. This isn't optional for UK businesses; it's the baseline.
We set up conversion tracking properly from the start. We configure consent mode to work within your analytics and ads setup so you measure what matters without breaching compliance. Every campaign tells you how many leads it generated. No vanity metrics. No estimates. Real attribution.
Search, Performance Max and remarketing working together
Search campaigns catch high-intent searches. Performance Max reaches people across Google's network when they're ready to consider you. Remarketing brings back browsers who didn't convert on the first visit. Running them separately leaves money on the table. Running them without a clear strategy wastes budget on duplicate or contradictory messaging.
We build these three channels to reinforce each other. Search feeds your audience. Performance Max extends reach at lower cost per conversion in shoulder seasons. Remarketing closes browsers who arrived but weren't ready. One account, one strategy, tracked as a system. Budget spreads smarter. Conversions follow.
Google Ads in Canterbury — common questions
Our CPCs are high. Does that mean we should cut budget?
High CPCs are normal for legal, insurance and professional services. The problem isn't cost per click—it's cost per conversion. We audit where budget actually converts, cut the waste, and concentrate spend on high-intent searches. Often that means smaller budget, better results.
We run campaigns year-round but only get enquiries in term time. What's wrong?
Nothing's wrong with your setup. You're following demand patterns built into Canterbury's market. We adjust bids and budgets to match when your audience actually searches. Running flat spend through low-demand periods wastes budget. Seasonal strategy is more profitable.
How do we know if consent mode is set up correctly?
We check that your conversion tags fire for all users, that consent signals pass to Google correctly, and that your analytics respects user privacy choices. We audit your implementation against current UK guidance. Setup should be invisible—you measure what you can, respect what you can't, and move on.
What should we be measuring that we're not?
Most businesses miss cost per lead, cost per application, and lead quality over time. They watch clicks or impressions instead. We measure conversions against budget, track which keywords and audiences actually close deals, and benchmark seasonal patterns so you know what good looks like.
Performance Max looks like it runs itself. Do we need management?
Performance Max automates bidding but not strategy. Without clear conversion tracking, negative keywords, and seasonal budget adjustment, it wastes money as easily as manual campaigns. We set targets, monitor performance weekly, and adjust when conversion cost drifts. Automation needs direction.
If we're not converting, is it the ads or the website?
We start by checking landing page speed, form friction, and whether your conversion pixel fires correctly. A slow site or buried call-to-action kills conversion rate before ads get a chance. We identify the bottleneck, fix it, then optimise the ads themselves.
Everything we deliver includes
Managed to cost per lead
Weekly review of search terms, bids and budget against what a lead actually costs.
Conversion tracking verified
Calls, forms and chat tracked and tested, with consent mode configured.
Negative keywords, continuously
The unglamorous work most accounts never get, and where most waste hides.
A named lead
One person who knows the account, on UK hours, not a ticket queue.
No long contract
Month to month. You own the account and the history if you leave.
Yours to own
The Google Ads account stays in your name, with us as a user.
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Need google ads in Canterbury?
Tell us what you need and we'll come back with a fixed quote and a timeline — usually the same day.