Digital marketing · Cambridge
Digital marketing in Cambridge
You're selling globally from Cambridge. Your marketing needs to reach the right people, prove ROI clearly, and comply with UK regulations. We run digital campaigns measured on enquiries, not vanity metrics.
Digital marketing for Cambridge businesses
Hubb Group is a digital agency and software company. Our studio is in Dubai and we work with UK clients remotely, on UK hours, with a named lead on every project. Contracts and invoices are issued by our UAE company, in pounds.
We track enquiries from first click to conversation. Every campaign is measured on quality leads, not impressions or clicks. Monthly reporting shows which channels brought qualified prospects, how many moved through your sales process, and where budget had the most impact. This data shapes the following month's strategy.
Every project is a fixed quote with a clear timeline and clear milestones. You own the work and the accounts outright when we're done — no lock-in, and nothing you can't take with you.
Sectors we work with in Cambridge
- Deep tech and semiconductor companies
- Life sciences and biotech
- University spin-outs and research commercialisation
- Software and AI businesses
- Advanced manufacturing and engineering
- Clinical research and contract research organisations
Marketing built for how Cambridge buys
Your buyers are technical. They read datasheets, understand methodologies, compare solutions methodically. They'll ignore generic agency messaging and spot weak claims instantly. Your marketing needs the same rigour. We build campaigns around content that answers real questions, social channels where your audience actually listens, and email sequences timed to procurement cycles—not marketing calendars.
Consent-first tracking under UK GDPR and PECR isn't a constraint you work around. It's the foundation. We build campaigns that work within those rules from day one, so you stay compliant while reaching the right people. Your marketing team can move fast without compliance becoming a bottleneck later.
Channels chosen for what they actually deliver
Not every channel works for every business. LinkedIn might be where your buyers gather, but email might close deals. Content might build authority while social drives traffic. We audit which channels reach your audience, then focus budget where enquiries actually happen. That means less spend on channels that look good in reports but don't convert.
We run content, social, email and lifecycle campaigns across whatever mix fits your business. Each channel is measured on one thing: does it bring qualified enquiries closer to a sale? If it doesn't, we change it. If it does, we scale it. Reporting shows which channels work and why, so you know exactly where your budget goes.
Procurement cycles aren't like consumer marketing
B2B buying in Cambridge follows timelines that matter. Budget cycles, evaluation phases, steering committee sign-offs—they all mean your prospect needs information at the right moment, not when you want to send it. Lifecycle campaigns work because they respect that rhythm. We automate sequences that stay relevant without being pushy, so you stay front-of-mind when decisions happen.
Timing compounds strategy. A researcher at AstraZeneca or a founder at a spinout gets dozens of irrelevant emails weekly. Yours arrives when they're actively evaluating, answering the question they're asking right now. That's why lifecycle campaigns generate enquiries instead of unsubscribes.
Reporting you'll actually use
Numbers without context are noise. You need to know which campaigns brought enquiries, how many are qualified, and whether they closed. We track the whole journey—from first click through to a conversation worth having—and report on stages that matter to your business. Not impressions. Not clicks. Enquiries, and their quality.
Our reports show which channels, campaigns and messages actually work. You see the data monthly, understand what's driving results, and know what to change. No marketing theatre. No jargon. If a channel isn't performing, the numbers make that clear.
Everything we deliver includes
Reported against enquiries
Not impressions. The dashboard leads with cost per enquiry and you can read it without us.
A named lead
One person who knows the project, on UK hours, not a ticket queue.
Consent-first tracking
Configured for UK GDPR and PECR, so the measurement survives a privacy review.
A channel plan, not a bundle
We say which channels suit your buyer and which to leave alone.
Monthly, in plain English
What ran, what it returned, and what we are stopping.
Your accounts, your data
Every ad and analytics account stays in your name.
Digital marketing in Cambridge — common questions
How do you handle compliance for email and social campaigns?
We build consent and preference management into every campaign from the start, not as an afterthought. You stay compliant under UK GDPR and PECR without having to monitor it constantly. Opt-outs, preference centres and audit trails are built in.
What if we already have in-house marketing people?
Many Cambridge teams do. We work alongside your staff, taking on the channels or campaigns your team can't resource. You keep control, we handle execution. Some companies ask us to run social and email while they manage content. Others want us to lead everything. We fit your setup.
How long before we see enquiries?
Content and lifecycle campaigns take weeks to warm up; email and social can show results faster. It depends on your sales cycle and how quickly your audience buys. We'll give you realistic timelines based on your sector and audience, not promises.
Do you handle our website traffic too, or just leads from campaigns?
Digital marketing sits alongside your website. If your site traffic isn't converting, no campaign will fix it. We focus on what we do: campaigns measured on enquiries. Website performance is separate.
How do you measure success if we can't track everything perfectly under GDPR?
We measure enquiries, conversations and pipeline movement—things that don't need pixel-level tracking. First-party data from forms and email, CRM data on closed deals, and conversation counts tell you whether campaigns work. It's cleaner than trying to track every impression anyway.
Can you guarantee we'll hit a certain number of enquiries per month?
No. We can only promise rigorous execution and honest reporting. Results depend on your offer, your audience and your market. We'll show you what's working and adjust tactics, but guarantees hide assumptions you should question anyway.
More on digital marketing
Jargon check: CRM (Customer Relationship Management) Core Web Vitals
Where we work across the East of England
Need digital marketing in Cambridge?
Tell us what you need and we'll come back with a fixed quote and a timeline — usually the same day.