Digital marketing · Cardiff
Digital marketing in Cardiff
Your buyers are across broadcast, public bodies and events. Digital marketing that reaches them through email, social and content—tracked under UK consent rules, reported clearly, built to fit how Cardiff's sectors actually operate.
Digital marketing for Cardiff businesses
Hubb Group is a digital agency and software company. Our studio is in Dubai and we work with UK clients remotely, on UK hours, with a named lead on every project. Contracts and invoices are issued by our UAE company, in pounds.
We measure enquiries by channel, cost per enquiry, and conversion rate from first contact to qualified lead. Campaigns are tracked under UK GDPR and PECR, with consent recorded and audit-ready. Reporting shows spend against outcome, not impressions or clicks. You'll know which channels earned their budget and which didn't.
Every project is a fixed quote with a clear timeline and clear milestones. You own the work and the accounts outright when we're done — no lock-in, and nothing you can't take with you.
Sectors we work with in Cardiff
- Broadcast and media production
- Public sector and Welsh Government
- Events management and sports
- Drama and production services
- Professional services
- Hospitality and tourism
Enquiries traced to the channel they came from
You need to know which channels are pulling in real enquiries. We run campaigns across email, social and content, with tracking set up from the start under UK GDPR and PECR. Every enquiry is tagged to the channel it came from. Your reporting shows spend against qualified leads, not vanity metrics. You walk into a meeting knowing exactly what worked.
Cardiff's media and public-sector teams are used to scrutiny. They ask hard questions about spend. Reporting that traces enquiries back to the channel isn't nice-to-have—it's how you justify the budget and plan the next quarter. We build that visibility into the campaign, not bolted on after.
Campaigns that stand up to compliance review
Public bodies expect consent-first marketing. You can't buy email lists or assume opt-in from a web form. We start with clean data, set up compliance-by-default, and document the consent trail. Your campaigns stay within PECR and UK GDPR from day one. No backfilling, no last-minute fixes.
Events, broadcast and public-sector work often needs sign-off from teams beyond marketing. We build reporting that talks the language of governance meetings—what the campaign did, what it cost, where the enquiries landed, and how it stayed within the rules. Compliance is the foundation, not a risk you're hoping no one notices.
Content and social that fit how your market buys
Cardiff's sectors—media production, public administration, events management, drama and sports—don't respond to generic agency copy. Your buyers are craftspeople who spot lazy work. We write content and build social campaigns for people who know their industry well. The work is specific, referenced properly, and pitched at the right level. Referral matters in a compact city. Your marketing has to reflect how your team actually works.
Email sits at the centre of how professional services and public bodies stay in touch. We build lifecycle campaigns that move people from awareness to enquiry to handover. Social supports and amplifies. The mix is planned around where your market actually spends time, not spread thin across every platform.
Reporting built for a real conversation
You don't need a dashboard full of noise. We send reports that answer the questions your team actually asks: which channels are driving enquiries, what's the cost per enquiry, where should we spend more. The numbers are clear. The story they tell is clear. You can challenge them in a meeting because they're built on real data, not interpretation.
For public-sector and regulated work, audit matters. Our reporting sits on solid ground—consent recorded, channels tracked, spend mapped to outcome. If someone asks how the budget was spent or why a campaign ran in a particular way, the documentation is there. It's not about proving we were right. It's about showing the work was done properly.
Digital marketing in Cardiff — common questions
We work in public sector. How do you handle Welsh-language campaigns?
Welsh-language provision is expected on public-facing work. We build campaigns in Welsh and English, track them separately, report on both, and ensure compliance applies to both versions. Your bilingual audience gets bilingual marketing.
Can you track email campaigns under PECR?
Yes. We set up email tracking that respects PECR rules—clean lists, proper consent, clear unsubscribe routes, and tracking that doesn't breach privacy. Every email is tagged so enquiries trace back to the campaign.
How often do we get reporting?
Monthly, timed to your budget cycle. The report covers enquiries by channel, spend, cost per enquiry, and compliance status. We flag what's working, what needs adjustment, and why. It's built for a real conversation, not a data dump.
What if our team refers most of our new business?
Referral-driven sectors still need inbound channels to warm prospects before the handoff. We build email and social campaigns that reach people before they talk to your team, so referrals land with more context. Marketing amplifies what you already do well.
Do you run campaigns across all social platforms?
We focus on channels where your market actually buys. Scattering budget across every platform wastes money. We start with where your buyers spend time and build from there. For most Cardiff sectors, that's LinkedIn, email and content—not every platform.
What happens if we need to pause or stop a campaign quickly?
Consent-first setup means you can stop cleanly. Unsubscribes are respected, ad spend stops immediately, no ongoing commitments. You own the data and the contact list. Handover documentation means your team can pick it up or hand it elsewhere without losing context.
Everything we deliver includes
Reported against enquiries
Not impressions. The dashboard leads with cost per enquiry and you can read it without us.
A named lead
One person who knows the project, on UK hours, not a ticket queue.
Consent-first tracking
Configured for UK GDPR and PECR, so the measurement survives a privacy review.
A channel plan, not a bundle
We say which channels suit your buyer and which to leave alone.
Monthly, in plain English
What ran, what it returned, and what we are stopping.
Your accounts, your data
Every ad and analytics account stays in your name.
More on digital marketing
Jargon check: Headless Commerce CRM (Customer Relationship Management)
Where we work across Wales
Need digital marketing in Cardiff?
Tell us what you need and we'll come back with a fixed quote and a timeline — usually the same day.