Web design · Cambridge
Web design in Cambridge
Your website sells to the world. It needs to load in milliseconds, prove your capability instantly, and guide visitors toward what matters. We build sites that work as hard as your research does.
Web design for Cambridge businesses
Hubb Group is a digital agency and software company. Our studio is in Dubai and we work with UK clients remotely, on UK hours, with a named lead on every project. Contracts and invoices are issued by our UAE company, in pounds.
We measure against what matters to you: Core Web Vitals performance (loading, responsiveness, visual stability), WCAG 2.2 AA accessibility compliance verified by third-party audit, page conversion rates tracked from landing to action, and organic search visibility monitored month-on-month. You see the data, not promises.
Every project is a fixed quote with a clear timeline and clear milestones. You own the work and the accounts outright when we're done — no lock-in, and nothing you can't take with you.
Sectors we work with in Cambridge
- Deep tech and hardware spin-outs
- Life science and biotech
- Research and scale-ups
- Cleantech and advanced materials
- AI and software platforms
- University commercialisation
Why a standard website costs you money in Cambridge
Spin-out founders and research leads in Cambridge spend their time on the science, not on web performance metrics. But your buyers—investors, partners, licensees—judge your credibility in seconds. A slow site or unclear value proposition tanks that first impression. A well-built one compounds your advantage.
Technical buyers see through decoration. They want evidence of rigour: fast load times, accessible design, clear conversion paths. These aren't nice-to-haves. They're signals that you care about precision. Your website should reflect that same standard.
Built to WCAG 2.2 AA from the ground up
Accessibility isn't compliance theatre. It's a reflection of how you build things. We design websites that work for everyone—screen readers, keyboard navigation, cognitive load—because that's the standard you expect in your own work. It's coded in, not bolted on later.
This matters beyond ethics. People with disabilities control research budgets and partnership decisions. A site that excludes them is a site that leaks opportunity. Your website should perform for all your actual users.
Speed and structure that your users expect
Cambridge buyers research carefully before they get in touch. They land on your site, they compare what you say to what you do, and they look for the information that matters to them. If they wait for it to load, or if the path to it is muddy, they move to the next candidate.
We build for fast load times and clear information hierarchy. Core Web Vitals aren't marketing terms—they're how search engines and users measure whether you're worth their attention. Get these right, and your organic visibility and conversion rate both improve.
How we measure success for your business
We deliver a website that works. Before launch, we test it against real user behaviour: load times under real network conditions, accessibility audits against WCAG 2.2 AA, conversion funnels that guide visitors where you need them. You get a report that shows what's working.
After launch, we track performance over time. Bounce rates on key pages, conversion completion rates, Core Web Vitals scores, accessibility scan results. You'll know whether your website is doing its job. If it isn't, we know where to fix it.
Everything we deliver includes
Fixed prices
A clear quote and timeline up front — no open-ended retainers, no surprises.
A named lead
One person who knows the project, on UK hours, not a ticket queue.
Green Core Web Vitals
Built to pass Google's speed thresholds on a mid-range phone, not just on fibre.
WCAG 2.2 AA as the target
Built to it and tested against it, so accessibility is not a later retrofit.
Designed around the enquiry
Every page has one obvious next step, and we measure whether people take it.
Yours to own
You own the site, the hosting and the accounts. No lock-in, ever.
Web design in Cambridge — common questions
Do you redesign sites that already rank well in search?
Yes. Rankings depend on content and backlinks more than design. A redesign done right preserves your authority while improving user experience and conversion. We handle redirects and technical setup so you don't lose what you've already built.
How long does a website build take?
Typically 8–12 weeks from kickoff to launch, depending on complexity and content readiness. Cambridge companies often have technical depth but move fast. We work in phases so you can see progress early.
Can you integrate with our lab management system or IP database?
Custom integrations are possible but sit outside our standard platform. We'll audit what you need and advise on whether it's best built as part of your site or connected via API. Some things belong in dedicated software.
What happens if we're comparing three agencies and they all say different things?
Good. Ask them for your Core Web Vitals scores post-launch, actual bounce rates on their own sites, and references from technical founders. Talk to those references about whether the site still performs after a year. Vague promises don't survive that test.
We have a lean marketing team. Can you manage the site after launch?
We can. We offer ongoing support: security updates, Core Web Vitals monitoring, performance reports, and content changes. You stay in control of strategy; we handle the technical upkeep.
How do you approach design for a deep-tech company?
We don't oversimplify. Your buyers understand complexity. We structure it clearly instead—logical information hierarchy, honest copy, credibility through evidence. Design serves clarity, not aesthetics.
More on web design
Jargon check: Core Web Vitals Search Engine Optimisation (SEO)
Where we work across the East of England
Need web design in Cambridge?
Tell us what you need and we'll come back with a fixed quote and a timeline — usually the same day.