Web design · Reading
Web design in Reading
Your website competes for attention from procurement teams who already know what they want. We build sites that load fast, meet accessibility standards, and guide visitors toward a clear next step—no decoration, no compromise.
Web design for Reading businesses
Hubb Group is a digital agency and software company. Our studio is in Dubai and we work with UK clients remotely, on UK hours, with a named lead on every project. Contracts and invoices are issued by our UAE company, in pounds.
We measure what matters: Core Web Vitals scores on day one and live; WCAG 2.2 AA accessibility audit before and after; conversion rate and form completion data; pages-per-session; load time across devices. You own the data. You see orders, not vanity metrics.
Every project is a fixed quote with a clear timeline and clear milestones. You own the work and the accounts outright when we're done — no lock-in, and nothing you can't take with you.
Sectors we work with in Reading
- Technology and software (EMEA headquarters)
- Telecommunications
- Business services and consulting
- Finance and fintech
- Engineering and manufacturing
- Professional services
Your website speaks to technical buyers
Reading's EMEA headquarters and tech campuses mean your buyer is rarely a novice. They have in-house capability. They spot vague claims and slow load times. Your site needs to earn credibility through performance: pages that load in under three seconds, accessibility that meets WCAG 2.2 AA, and a conversion path that respects their time. We build for procurement people, not marketing fantasies.
That technical rigour starts before design. We audit Core Web Vitals on day one and build mobile-first because your buyer is comparing you on their phone between meetings. Every interaction matters. Every form field has a reason. The site works because it's built to work, not because it looks clever.
Speed and accessibility are not extras
A site that takes five seconds to load costs you customers in a procurement process. By then they're on the next agency. Accessibility built to WCAG 2.2 AA isn't compliance theatre—it's recognition that your buyer may be anyone, on any device, in any condition. It's also the law. We build both into the architecture, not after.
Thames Valley businesses compete on capability and margin. A bloated website that ranks nowhere and converts nobody is a liability, not an asset. We strip away the unnecessary, keep what drives behaviour, and measure everything that matters: load time, accessibility score, conversion path completion, and pages-per-session. You see what's working.
Built for your procurement process
You're shortlisting three or four agencies. You read case studies properly and you want proof that a site actually performs. We show you real metrics, not testimonials. We explain how Core Web Vitals affect your ranking and your user experience. We answer technical questions directly because the person reading this probably understands the difference between design and engineering.
A site built by Hubb Group works with your IT team, not against them. It's accessible to your marketing department, fast enough that your CFO approves the project, and credible enough that procurement doesn't question whether you cut corners. That's the only way to build for the Thames Valley.
The work is measured in real behaviour
We hand you baseline metrics on day one: Core Web Vitals scores, accessibility audit, current conversion rate, load time across devices. Then we build. Once live, you track the same metrics alongside orders placed, contact forms submitted, and support requests logged. If the site isn't performing, you know why and you can tell us to change it.
You won't see vanity metrics like social shares or visit duration. You'll see what moved the dial: how many fewer people bounce before the fold, how conversion rate changes when a page loads two seconds faster, how form abandonment drops when you remove unnecessary fields. That's the only measurement that matters to a business in Reading.
Web design in Reading — common questions
How do you know if a site is fast enough for my buyers?
We measure Core Web Vitals: Largest Contentful Paint (under 2.5 seconds), First Input Delay (under 100ms), and Cumulative Layout Shift (under 0.1). These metrics directly affect how Google ranks you and how users experience the site. We show you the score before and after build.
Will the site work with our existing IT systems?
We build with integration in mind. Tell us what you use—CRM, marketing automation, analytics—and we design the site to talk to it. If it's a bespoke system, we work with your team to get the connection right. No black boxes.
We have an in-house designer. Why would we hire you?
Your designer likely handles visual direction. We handle conversion architecture, Core Web Vitals optimisation, and accessibility compliance. Most teams commission us for the parts they can't resource in-house. We work alongside you, not instead of you.
What does WCAG 2.2 AA compliance actually mean?
It means anyone can use your site: older eyes, smaller screens, keyboard-only navigation, screen readers, colour-blind visitors. It's a legal requirement and it's good business. We build it in from the start, not bolt it on after launch.
How long does procurement take if they're comparing us to three other agencies?
Procurement teams compare websites properly. We give you case studies with real metrics, not marketing speak. You can show loading speed, accessibility scores, and conversion data side-by-side with other agencies. We expect to win on evidence, not on promises.
What happens if the site doesn't convert?
We diagnose why: Is the path unclear? Is the call-to-action in the wrong place? Is the form too long? We measure every step and change what isn't working. You'll know what we changed and why, because the metrics will move.
Everything we deliver includes
Fixed prices
A clear quote and timeline up front — no open-ended retainers, no surprises.
A named lead
One person who knows the project, on UK hours, not a ticket queue.
Green Core Web Vitals
Built to pass Google's speed thresholds on a mid-range phone, not just on fibre.
WCAG 2.2 AA as the target
Built to it and tested against it, so accessibility is not a later retrofit.
Designed around the enquiry
Every page has one obvious next step, and we measure whether people take it.
Yours to own
You own the site, the hosting and the accounts. No lock-in, ever.
More on web design
Jargon check: Core Web Vitals Search Engine Optimisation (SEO)
Where we work across Thames Valley & Surrey
Need web design in Reading?
Tell us what you need and we'll come back with a fixed quote and a timeline — usually the same day.