Web development · Soho
Web development in Soho
You work in an industry where the craft has to be obvious. We build web applications that integrate with what you use now, scale without breaking, and come with documentation your team can hand off or maintain.
Web development for Soho businesses
Hubb Group is a digital agency and software company. Our studio is in Dubai and we work with UK clients remotely, on UK hours, with a named lead on every project. Contracts and invoices are issued by our UAE company, in pounds.
We measure what matters to you: system uptime under peak load, integration success (data flows cleanly between systems), compliance review outcome, and handover quality (how quickly your team gets productive). You also measure adoption—whether your team actually uses it or reverts to workarounds. That tells you if we built something real.
Every project is a fixed quote with a clear timeline and clear milestones. You own the work and the accounts outright when we're done — no lock-in, and nothing you can't take with you.
Sectors we work with in Soho
- Post-production and colour grading
- Advertising and creative agencies
- Music production and studios
- Talent representation and management
- Media and broadcast
- Fashion and design
Everything we deliver includes
Fixed prices
A clear quote and timeline up front — no open-ended retainers, no surprises.
A named lead
One person who knows the project, on UK hours, not a ticket queue.
Documented handover
Source, environment notes and runbook, so another developer can pick it up cold.
Integrations that hold
Built against the systems you already run, with sensible behaviour when they fail.
Tested under load
Performance budgets agreed up front and checked before launch, not after.
Your repository
Code in your organisation from the first commit, not transferred at the end.
Applications that talk to your workflow, not against it
Your stack already works. Colourists, editors, account managers—they're running on tools they know. A new application has to slot into that, not force a rebuild of how you operate. We design integrations with your existing systems from the start: databases, asset stores, scheduling platforms, whatever you depend on. The application works inside your process, not instead of it.
That means fewer handoffs, less training, less friction. Your team can get productive on day one. We scope integration points clearly, test them under the loads you actually see, and document how the pieces talk to each other. When someone new joins or you hand the system over, they have a clear map of what connects to what.
Built to run without you watching it
Soho moves on reputation. A system that wobbles at 3 p.m. on a Wednesday costs more than downtime—it costs credibility. We build for reliability: applications that handle the peak loads you run at, stay up through the hours you operate, and fail predictably if something goes wrong. Testing under real conditions is not optional.
Support cover and data location matter in your procurement conversations. We're clear on where your data sits, how it's backed up, and what support you get when you need it. Those details go into your specification before build, not negotiated afterwards. Procurement can sign off because the obligations are already there.
Compliance by design, not by panic
Post-production, advertising, talent—every sector here touches client data or regulated workflows. Your application has to pass review before it goes live. We build with that constraint in mind: data handling, access controls, audit trails. The compliance checkpoints are part of the architecture, not bolted on at the end.
Your approval chain is strict for good reason. We work inside that. Requirements get written down early. Reviews happen at stages that matter. By the time compliance asks questions, the answers are already built in. No last-minute surprises, no scope creep that breaks your sign-off date.
Documentation you can actually use
When you hand over an application to your team or pass it to someone else entirely, the knowledge has to transfer. We produce technical documentation that developers read and use—architecture diagrams, integration maps, deployment steps, troubleshooting guides. It's written for people who know what they're doing, not for people learning the product.
You can measure success here: your team knows how to operate the system, resolve common issues, and make safe changes. A new developer doesn't spend a week reverse-engineering. That's what good handover looks like in a sector where people move between agencies regularly.
Web development in Soho — common questions
How do you work with the approval chains we have to go through?
Compliance checkpoints and data governance are part of the spec from day one, not added later. Requirements get locked in early. Reviews happen at stages where feedback changes the build, not just approves it. Your sign-off process moves faster because nothing blindsides it.
Where does our data actually sit?
That's defined in your specification and locked in the contract. We're clear on geography, backup strategy, and access controls. No surprises when procurement asks. When you talk to your buyers or regulators, you have solid answers.
What happens if we need to move this to another team or agency?
Documentation comes with the application: how it's built, what it connects to, how to run it, how to fix common problems. A developer can read it and be productive. You're not locked in or dependent on us staying involved.
Does this integrate with systems we already use, or does it replace them?
It integrates. We don't rip and replace. Your colourist doesn't learn new software. Your asset store keeps working. The new application talks to what you've got, not instead of it.
How do you know if this actually works under the pressure we're under?
We test under the real loads you run at: peak hours, concurrent users, data volumes. The application doesn't get signed off until it handles them. Performance benchmarks are clear before launch.
What kind of support do we get after launch?
That's negotiated upfront and goes in the contract: response times, working hours, who's on call. You know what you've got and what it costs. No surprises when something breaks at an awkward time.
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Need web development in Soho?
Tell us what you need and we'll come back with a fixed quote and a timeline — usually the same day.