Google Ads · Altrincham
Google Ads in Altrincham
Google Ads budgets leak into clicks that don't convert. We manage search and Performance Max for Altrincham's independent retailers, professional practices and hospitality, cutting waste and tracking what actually matters: qualified enquiries.
Google Ads for Altrincham businesses
Hubb Group is a digital agency and software company. Our studio is in Dubai and we work with UK clients remotely, on UK hours, with a named lead on every project. Contracts and invoices are issued by our UAE company, in pounds.
We measure paid search by cost per lead and conversion rate. We track where leads come from, how much they cost, and which campaigns produced enquiries. We report monthly on spend, clicks, leads generated and cost per lead. For Performance Max we include assisted conversions—clicks that didn't convert directly but led to conversions later.
Every project is a fixed quote with a clear timeline and clear milestones. You own the work and the accounts outright when we're done — no lock-in, and nothing you can't take with you.
Sectors we work with in Altrincham
- Professional services—legal, accounting, dental, optometry
- Independent retail and antiques
- Hospitality—restaurants, bars, cafés
- Trades—plumbing, electrical, heating
- Health and wellness—clinics, physiotherapy, aesthetics
- Estate and lettings agencies
Your budget is disappearing into the wrong clicks
CPCs in legal, insurance, trades and clinics are brutal. A single click can cost more than some customers ever spend with you. Without discipline, your budget drains fast into searches that look relevant but never turn into leads. Negative keywords, strict audience targeting and conversion tracking separate spending that works from spending that simply evaporates.
We audit where your money actually goes. Most Altrincham businesses find whole categories of clicks producing nothing—competitors' brand searches, curiosity traffic, browsers with no budget. Cutting those out means your actual budget stretches further and lands in front of people ready to act.
Conversion tracking that reflects how buyers actually move
Generic conversion tracking counts a form submission and calls it done. Real businesses in Altrincham know better. A restaurant tracks reservations booked and tables filled. A clinic tracks appointments confirmed. A retailer tracks purchases completed. We set up tracking that measures what matters to your operation, then use it to steer your budget toward the clicks that lead there.
Consent mode matters. UK regulations mean some visitors won't be tracked through standard pixels. We configure Google Ads to work with what you can actually measure, so your reporting stays honest and your decisions stay grounded in data that's genuinely yours.
Search and Performance Max that work for tight margins
Altrincham's independent operations run lean. Overhead is real, margins are watched. Your Google Ads cannot be a guessing game. We manage both search campaigns and Performance Max, testing and adjusting based on which channels and audiences actually produce leads at a cost you can sustain. No budget wasted on experiments that aren't paying.
Performance Max reaches across Google's network—YouTube, Gmail, Display, Shopping. But without someone actively managing it, it also wastes money across all those channels at once. We set boundaries, pause underperformers and concentrate spend where your cost per lead stays sensible.
Reporting you can read, built for how you actually decide
Monthly reports full of impressions and click-through rates don't run a business. You need to know how many leads came in, what they cost, which ones turned into customers, and whether that was worth the spend. We report on those things and only those things—with actual numbers you can check against what happened in your office.
Handover is clean. You're never locked in or dependent on jargon. We document what we've built, show you how to read the data yourself, and explain what the next month's priorities are. When you decide to take over or move on, you leave with full access and a working system you understand.
Everything we deliver includes
Managed to cost per lead
Weekly review of search terms, bids and budget against what a lead actually costs.
Conversion tracking verified
Calls, forms and chat tracked and tested, with consent mode configured.
Negative keywords, continuously
The unglamorous work most accounts never get, and where most waste hides.
A named lead
One person who knows the account, on UK hours, not a ticket queue.
No long contract
Month to month. You own the account and the history if you leave.
Yours to own
The Google Ads account stays in your name, with us as a user.
Google Ads in Altrincham — common questions
Altrincham's high street works because people shop locally. How does that change how you run my ads?
Local buyers search near you and decide fast. We tighten targeting to your actual geography, use location extensions and opening hours, and exclude searches from outside your natural catchment. We also measure phone calls and foot traffic, not just form fills.
Our CPC is higher than our average customer value. How do you make that work?
We lower your actual cost per lead by cutting waste—negative keywords, strict device and audience targeting, conversion tracking that stops spend on clicks that don't convert. Volume goes down; profitability goes up.
Does this integrate with what we're already using?
Yes. We pull data from your existing CRM, email platform or bookings system to track what matters. If you use a tool we can't reach, we work around it and log the conversions manually until that gap closes.
How long before we see results?
Search campaigns need two to three weeks of data before patterns emerge. We make early optimisations in week one based on historical performance, then adjust weekly. Performance Max takes longer—six to eight weeks to stabilise.
What happens if we pause the account or want to move to another agency?
Full ownership and access stay with you. We hand over all campaign settings, conversion tracking setup, and documentation. No holdback, no surprise costs to transfer. You can pause, manage it yourself, or move on cleanly.
Are there sectors where Google Ads just doesn't work?
Not in Altrincham. Legal, dental, hospitality, retail, trades and professional services all work. Relevance and targeting matter more than sector. Occasionally a client's margin or audience size makes it harder—we tell you plainly if that's your situation.
More on google ads
Jargon check: Core Web Vitals Pay-Per-Click (PPC)
google ads in nearby areas
Need google ads in Altrincham?
Tell us what you need and we'll come back with a fixed quote and a timeline — usually the same day.