Google Ads · Salford
Google Ads in Salford
Google Ads spend goes nowhere without someone watching it. We manage search and Performance Max for studios, facilities and trades in Salford. Lower cost per lead. Better conversion tracking. No budget wasted on the wrong clicks.
Google Ads for Salford businesses
Hubb Group is a digital agency and software company. Our studio is in Dubai and we work with UK clients remotely, on UK hours, with a named lead on every project. Contracts and invoices are issued by our UAE company, in pounds.
We measure Google Ads by cost per lead and conversion volume. You see every click, conversion and pound spent. We report monthly on what drove enquiries and what drained budget. Campaigns that miss your cost per lead target get adjusted or paused. The metric is what arrives in your inbox: leads and the cost to get them.
Every project is a fixed quote with a clear timeline and clear milestones. You own the work and the accounts outright when we're done — no lock-in, and nothing you can't take with you.
Sectors we work with in Salford
- Broadcast and production studios
- Facilities houses and technical services
- Legal practices
- Insurance brokers
- Trades and contractors
- Clinics and private healthcare
High CPCs mean every click has to count
Legal, insurance, trades and clinics pay serious money per click. A poorly configured campaign bleeds budget into clicks that never convert. We start with conversion tracking that actually works — consent mode built in from the start, so you see real data, not guesses. Then we tighten the account: negative keywords that stop irrelevant traffic, bid strategies that match your actual cost per lead, and performance monitoring that catches waste before it compounds.
Most Salford businesses in these sectors run campaigns that look reasonable but leak money. The clicks come in. The traffic arrives. Nothing converts. We audit what's live, find the drains, and rebuild with cost per lead as the metric that matters. You spend less and hear from more of the right people.
Paid search that works with what you've already built
Your website has a conversion path — enquiry form, phone number, callback request, quote builder. Your CRM talks to your scheduling system. Google Ads has to feed into that, not sit in isolation. We set up conversion tracking that connects to your actual business process, so you see which campaigns produce leads that turn into work. Performance Max and search campaigns both report to the same place. One dashboard. Real numbers.
Consent and data compliance sit at the start, not bolted on after. We handle the technical side so you don't have to explain consent mode to your web developer or your accountant. The data flows clean. Your reporting is solid. When you review spend, you're looking at what actually happened, not estimates.
Remarketing for people who return
Studios, facilities houses and production services often see prospects come back. Someone researches you, visits your site, doesn't call. Days later they're thinking about it again. Remarketing catches them when they're ready to move. We build audiences that make sense — people who looked at your rates, people who visited your case study, people who landed on your contact page. Then we show them the right message at the right time.
Performance Max lets us run those audiences across Google's network without guessing the channels. Video, search, display, whatever your audience is using at that moment. We set the daily spend. You see which campaigns produce leads. Remarketing usually costs less per conversion than cold search, because these people already know who you are.
Reporting you can actually read and act on
You don't need a marketing degree to understand your Google Ads report. We show you: clicks, cost per click, conversions, cost per lead, and spend by campaign. That's it. If a campaign isn't hitting your target cost per lead, you spot it immediately. If one is outperforming, you see where to shift budget. Monthly reporting goes to your inbox. You know exactly what's working and what isn't.
People in production environments judge work by whether it actually functions. Your reporting works the same way. It's built so you can read it, check the numbers against your records, and make a decision. No vanity metrics. No nonsense about impressions or reach. Just the cost per lead and the leads themselves.
Everything we deliver includes
Managed to cost per lead
Weekly review of search terms, bids and budget against what a lead actually costs.
Conversion tracking verified
Calls, forms and chat tracked and tested, with consent mode configured.
Negative keywords, continuously
The unglamorous work most accounts never get, and where most waste hides.
A named lead
One person who knows the account, on UK hours, not a ticket queue.
No long contract
Month to month. You own the account and the history if you leave.
Yours to own
The Google Ads account stays in your name, with us as a user.
Google Ads in Salford — common questions
How much should we spend on Google Ads?
That depends on your cost per lead and how many leads you need. We start by finding your real cost per lead across current campaigns, then calculate what daily spend gets you to your target volume. Usually we lower spend first, then scale once performance improves.
Do you guarantee first-page rankings or top ad positions?
No. We can't guarantee positions. What we do guarantee is that we'll manage your budget to hit your cost per lead target. Positions move based on competition and bid strategy. Cost per lead is what we measure against.
We've had Google Ads running for a while. What's usually wrong?
Negative keywords aren't working hard enough. Conversion tracking points to the wrong action. Bids are set to maximise clicks instead of conversions. Remarketing isn't set up. We audit the account, find the leaks, and fix them. Usually we lower cost per lead within the first month.
How do we know which campaigns actually produce work for us?
Conversion tracking. We set it up to match your actual process — whether that's an enquiry form, a phone call, or a quote request. Then we tag it so you see which campaign brought each lead. Your CRM or scheduling system confirms which ones turn into jobs.
Salford's got a lot of production and facilities work. Does Google Ads even work for B2B services?
Yes, absolutely. Studios, facilities and trades in Salford use Google Ads constantly. The difference is the setup. Cost per lead is higher, so targeting has to be tight. We focus on people actively searching, not building brand awareness. Performance Max reaches the right people across video and search together.
What happens with consent and GDPR when we run ads?
We build consent mode into every campaign from the start. Google gets the data it needs for tracking without assuming consent you don't have. Your compliance sits solid. No sudden policy changes. No audits catching you out. It's built into how we configure the account.
More on google ads
Jargon check: Core Web Vitals Pay-Per-Click (PPC)
google ads in nearby areas
Need google ads in Salford?
Tell us what you need and we'll come back with a fixed quote and a timeline — usually the same day.