Google Ads · Cardiff
Google Ads in Cardiff
Google Ads moves fast. But it bleeds budget when negative keywords sit loose, tracking fails or your ads miss the people who actually decide. We run paid search campaigns that tighten spend and prove what it returns.
Google Ads for Cardiff businesses
Hubb Group is a digital agency and software company. Our studio is in Dubai and we work with UK clients remotely, on UK hours, with a named lead on every project. Contracts and invoices are issued by our UAE company, in pounds.
Paid search works through measurable conversion tracking and cost per lead calculation. We audit negative keywords, test bid strategy and refine audience targeting. Success means enquiries attributed to search channel, tracked cost per lead reduction, and reporting that answers how budget moved. No guarantees—your market, your offer and your competition determine results.
Every project is a fixed quote with a clear timeline and clear milestones. You own the work and the accounts outright when we're done — no lock-in, and nothing you can't take with you.
Sectors we work with in Cardiff
- Legal services and practice management
- Broadcast production and media
- Public-sector bodies and government agencies
- Events management and venues
- Professional services and recruitment
- Insurance and financial services
Why Cardiff's paid search overspends
Professional services, broadcast production and events management command high costs per click. Legal, insurance, recruitment and clinic searches cost more because more money is at stake. That makes waste visible quickly. You can burn through budget in weeks if ads target loose intent, negative keywords aren't refined, or conversion tracking doesn't capture what actually matters to your business.
Cardiff's sectors are also tight-knit. Referral drives most new work. That means every pound spent on search has to come back traceable—not as vanity metrics, but as genuine enquiries you can attribute to the channel they came from. We build paid search campaigns that cut cost per lead by stopping the bleed.
How we tighten your search spend
Negative keywords are the foundation. We audit what searches your ads are already running for—and block the ones that waste money. Conversion tracking sits second: we make sure every enquiry, application, phone call or form submission connects back to the search that triggered it, so you see exactly what your budget produces. Consent mode sits under both, handling UK data rules without guesswork.
Performance Max and search campaigns then layer on top. We build them to hit your actual buyers—the procurement managers at public bodies, the production companies in Cardiff Bay, the event organisers at the Principality. Cost per lead drops because ads reach intent, not just keywords.
Reporting that governance can trust
Public-sector buyers and compliance officers ask specific questions: where did this enquiry come from, which search triggered it, what did we pay for it. Spreadsheets and dashboard screenshots don't answer those clearly. We build reporting that traces spend to outcome—enquiry source, conversion type, cost and date. You can show your own team, your finance controller or a public audit exactly how the budget moved.
That clarity also lets you move budget where it works. If legal searches deliver at one cost per lead and recruitment at another, you see it immediately. No guessing. No wasted weeks chasing vanity metrics.
Search campaigns built to last
Cardiff's business community relies on referral and reputation. Work that doesn't hold up doesn't stay. Your Google Ads account needs documented negative keywords, clean conversion tracking and a setup that survives staff changes. We hand over campaigns with the structure and notes your team can actually use—not black-box accounts that break when we step back.
That discipline also means your campaigns stay compliant. Welsh Government, public bodies and regulated sectors expect rigour. We build search accounts that stand up to review because the foundations are sound from the start.
Google Ads in Cardiff — common questions
We work with public bodies in Wales. Does Google Ads work under Welsh Government procurement rules?
Yes. Google Ads is compliant with public-sector procurement provided tracking, consent and reporting meet UK data rules. We build campaigns that document spend clearly so you can justify every pound to finance and audit teams.
Our searches are expensive. How do you know where the waste is?
We audit your account against your conversion data. Negative keywords that should block waste, search queries that run against intent, and conversion tracking gaps show up immediately. Cost per lead calculation reveals exactly where budget disappears.
Do you guarantee search rankings or traffic numbers?
No. We guarantee nothing. We build campaigns to deliver measurable enquiries at a specific cost per lead, tracked through proper conversion setup. What that produces depends on your market, your offer and your competition.
Our team is small. Can you hand over a campaign we can run ourselves?
Yes. We document negative keywords, conversion events, bid strategy and reporting structure so your team can manage it. We show you exactly what to watch for—cost per lead drift, new competitor searches, conversion tracking gaps—and when to pause or shift budget.
We're in events. Do you run campaigns for seasonal demand?
Yes. Events, hospitality and seasonal sectors need campaigns that scale spend when demand peaks and pull back when it doesn't. We build bid strategy and budget pacing that fits your calendar and your actual booking patterns.
How much does this cost and when do we see results?
Cost depends on your industry, search volume and how much waste we find. Results—tracked enquiries with cost per lead—usually stabilise within 4 to 6 weeks once tracking and negative keywords are solid.
Everything we deliver includes
Managed to cost per lead
Weekly review of search terms, bids and budget against what a lead actually costs.
Conversion tracking verified
Calls, forms and chat tracked and tested, with consent mode configured.
Negative keywords, continuously
The unglamorous work most accounts never get, and where most waste hides.
A named lead
One person who knows the account, on UK hours, not a ticket queue.
No long contract
Month to month. You own the account and the history if you leave.
Yours to own
The Google Ads account stays in your name, with us as a user.
More on google ads
Jargon check: Landing Page Core Web Vitals
Where we work across Wales
Need google ads in Cardiff?
Tell us what you need and we'll come back with a fixed quote and a timeline — usually the same day.