Google Ads · Swansea
Google Ads in Swansea
Your Google Ads budget drains fastest in high-cost sectors. Legal firms, insurance brokers, trades and clinics in Swansea pay more per click and see less return. We run paid search that stops the waste and proves what you actually earned.
Google Ads for Swansea businesses
Hubb Group is a digital agency and software company. Our studio is in Dubai and we work with UK clients remotely, on UK hours, with a named lead on every project. Contracts and invoices are issued by our UAE company, in pounds.
We measure campaigns by cost per lead, lead quality, conversion rate and attributed return. You see monthly reporting on what your spend reached, who converted and what they cost. For Swansea sectors with tight margins, that's the only metric that matters—not clicks or impressions, but money earned per pound spent.
Every project is a fixed quote with a clear timeline and clear milestones. You own the work and the accounts outright when we're done — no lock-in, and nothing you can't take with you.
Sectors we work with in Swansea
- Legal practices and conveyancing
- Insurance brokers and underwriters
- Skilled trades and contractors
- Medical and dental clinics
- Tourism and hospitality
- Engineering and research services
Everything we deliver includes
Managed to cost per lead
Weekly review of search terms, bids and budget against what a lead actually costs.
Conversion tracking verified
Calls, forms and chat tracked and tested, with consent mode configured.
Negative keywords, continuously
The unglamorous work most accounts never get, and where most waste hides.
A named lead
One person who knows the account, on UK hours, not a ticket queue.
No long contract
Month to month. You own the account and the history if you leave.
Yours to own
The Google Ads account stays in your name, with us as a user.
Swansea's sectors search differently. Your ads need to match.
Research funding cycles and university term times shape when your buyers search. Tourism demand swells around the Gower. Manufacturing and services buyers here read copy carefully and skip marketing noise. Your ads need to talk straight about what you do, not what you claim you'll do. We build search campaigns that speak the language Swansea's sectors actually use.
You're not competing against Cardiff or London budgets. You're competing against businesses who know their market and spend precisely. Loose negative keywords, tracking that doesn't work and ads that miss your actual buyers bleed money every week. We tighten campaigns so your spend reaches the people who search for you and can actually decide.
Conversion tracking that works. Consent that holds up.
Your conversions don't count if they're not tracked. Neither do they count if they're tracked in a way that breaks UK privacy law. We set up Google Ads with conversion tracking built to work under consent mode—so you know what your spend actually did and your data handling stands up to scrutiny. No guesswork. No compliance added on after launch.
Legal, insurance and healthcare businesses in Swansea need tracking that proves ROI without skirting the rules. We configure your account so every conversion is real, attributed fairly and auditable. That means reporting your board can trust and campaigns you can defend.
Negative keywords stop the budget bleed.
High-cost sectors pay more per click for less relevant traffic. A legal firm searching for 'conveyancing' doesn't want clicks from people looking for 'conveyancing books'. A clinic doesn't want appointment-seekers finding directory listings. Every wrong click is wasted spend. We audit your negative keywords from the start and lock them tight so your budget reaches genuine prospects.
Swansea's market is tight enough that wasted spend shows up quickly in your numbers. We review negative keywords weekly and add new ones as search patterns shift. Your cost per lead drops because we're cutting the noise, not cutting the budget.
Reporting that shows what your spend actually did.
Spreadsheets and dashboards mean nothing if they don't answer one question: did this spend make money? We report on cost per lead, lead quality, conversion rate and return—the metrics that matter to your business. You see where your budget went and what it earned. No vanity numbers. No hype.
You own the data. We hand over all reporting monthly so you and your team can see exactly how campaigns performed. We stay involved because we own the results—not because we're hiding them. For research-focused and engineering businesses in Swansea, that clarity builds confidence. For tourism and hospitality, it proves seasonal campaigns work.
Google Ads in Swansea — common questions
How do you handle Welsh-language audience search?
We build campaigns in English and Welsh where your audience searches both. Reporting on performance by language shows where your budget goes hardest and which messaging converts better. For public-sector and public-facing work in Swansea, that split matters.
Do you manage Performance Max and remarketing alongside search?
Yes. We run search, Performance Max and remarketing campaigns together, but keep budgets separate and tracked independently. That way you know what each channel actually returns—not guesswork across blended spend.
What happens when research funding cycles change demand?
We review seasonal and cyclical demand in your data and adjust bidding and budget allocation accordingly. Universities and research-linked businesses see predictable search spikes around funding announcements and term times. We prepare for those rather than let them burn budget.
How does conversion tracking work under UK consent law?
We set up consent mode so Google Ads respects user privacy choices. Conversions are tracked fairly and your data handling is auditable. You get real metrics without the compliance risk—especially important for legal, insurance and healthcare sectors.
What's the usual cost per click in Swansea's legal and insurance sectors?
We don't discuss specific CPC figures—they shift with competition and intent. But we know Swansea legal and insurance buys command high clicks. Our job is making those clicks worth more by cutting waste and improving who reaches your ads.
Do you take over my Google Ads account or just advise?
We manage the account end-to-end: strategy, setup, bidding, keywords, reporting and optimisation. You stay in control of the data and get monthly reporting. We don't disappear after launch—we stay until your spend works and you understand how.
More on google ads
Jargon check: Pay-Per-Click (PPC) Landing Page
google ads in nearby areas
Need google ads in Swansea?
Tell us what you need and we'll come back with a fixed quote and a timeline — usually the same day.