Google Ads · Exeter
Google Ads in Exeter
Your Google Ads budget drains fastest when negative keywords are missing and conversion tracking fails under UK consent rules. We run search, Performance Max and remarketing campaigns built for how Exeter's professional services actually operate.
Google Ads for Exeter businesses
Hubb Group is a digital agency and software company. Our studio is in Dubai and we work with UK clients remotely, on UK hours, with a named lead on every project. Contracts and invoices are issued by our UAE company, in pounds.
We measure success by cost per lead, tracked through your CRM or enquiry form. You see which campaigns, keywords and audiences delivered qualified leads and at what cost. We report monthly on spend, enquiries, cost per lead, and season-on-season patterns. Full access to your Google Ads account and data remains yours.
Every project is a fixed quote with a clear timeline and clear milestones. You own the work and the accounts outright when we're done — no lock-in, and nothing you can't take with you.
Sectors we work with in Exeter
- Legal practices
- Insurance brokers
- Accountancy and tax
- Building trades and contractors
- Private clinics and dental practices
- Consulting and professional services
Where your budget actually goes
In legal, insurance, trades and clinic sectors across Devon, CPCs climb fast. A wasted click costs real money. Most budgets leak through three gaps: negative keywords that never made it into the campaigns, conversion tracking that breaks when consent rules change, and campaigns running blind to seasonal demand shifts. You end up paying for searches that will never convert.
We audit where your spend is actually going. We build negative keyword lists that match how your buyers search. We set up conversion tracking that respects UK consent requirements and survives updates to those rules. The result is fewer wasted clicks, clearer cost per lead, and budgets that last longer.
Search, Performance Max and remarketing that work together
Search campaigns catch intent when it happens. Performance Max reaches your audience across Google's network without manual list management. Remarketing brings back visitors who didn't convert the first time. Most agencies run these as separate channels. When they're not talking to each other, you waste budget on overlapping audiences and miss the sequences that actually move a lead to enquiry.
We set up these three channels to reinforce each other. Search feeds high-intent signals into Performance Max. Remarketing targets visitors at the right moment in their decision. We measure how each channel contributes to a lead, so you see which sequences work and which don't.
Measurement that fits established firms
You already know your systems work. Your CRM tracks enquiries. Your calendars fill with meetings from known sources. You don't need to hear about impressions or vague traffic metrics. You need to know: which paid search campaigns brought in that enquiry, at what cost, and whether the lead quality matches your pipeline.
We report in those terms. You see cost per lead by campaign and audience. You see which keywords, audiences and times of year drive qualified enquiries into your systems. You keep full access to the Google Ads account and the data behind it. No black box, no dependency.
Built for how you operate
Exeter firms value longevity and reliability. You're not chasing trends. You need a supplier who understands your sector, respects your budget constraints, and delivers the same standard of work in January as in November when demand reshapes. You need someone local to the South West who knows how your buyers behave across Devon and Cornwall.
We work with your calendar, your budget cycles and your existing reporting systems. We don't push you toward a bigger spend for its own sake. We tighten what you're already doing, cut the waste, and hand you the control and transparency that established businesses need to sign off on marketing spend.
Google Ads in Exeter — common questions
How do we know which clicks are actually wasted?
Conversion tracking tells us which clicks led to enquiries and which didn't. We pull search term reports to spot patterns in wasted clicks. Missing negative keywords and broad-match settings that catch irrelevant searches are the usual culprits. We find them and close them.
Do you guarantee rankings or a certain number of leads?
No. We can't control how many people search or guarantee outcomes. We can control how much you pay per lead, cut the waste, and ensure every enquiry is tracked. You see the real data and decide whether the spend makes sense for your business.
Why does consent mode matter for our conversion tracking?
UK consent rules mean many visitors won't allow full conversion tracking. We set up consent mode so you still capture enquiry data even when tracking is limited. This matters when CPCs are high and you need to prove ROI to your stakeholders.
Our CPCs are brutal. Can you actually fix that?
No single fix cuts CPCs—the market sets those. What we do is cut wasted clicks by tightening negative keywords, removing bad audiences and pausing poor-performing combinations. You pay the market rate for qualified clicks, not for irrelevant searches.
How often do you change the campaigns?
We monitor performance weekly and adjust based on what the data shows. During peak seasons, we adjust more often. During slow periods, we protect budget. We never change for the sake of change. You see what we changed and why.
What happens if your consent tracking stops working again?
Consent rules evolve. We monitor updates and adjust the tracking setup before it breaks. You stay informed of changes. If something fails, we diagnose it quickly and rebuild it. Downtime matters when your budget is high and seasonal.
Everything we deliver includes
Managed to cost per lead
Weekly review of search terms, bids and budget against what a lead actually costs.
Conversion tracking verified
Calls, forms and chat tracked and tested, with consent mode configured.
Negative keywords, continuously
The unglamorous work most accounts never get, and where most waste hides.
A named lead
One person who knows the account, on UK hours, not a ticket queue.
No long contract
Month to month. You own the account and the history if you leave.
Yours to own
The Google Ads account stays in your name, with us as a user.
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Need google ads in Exeter?
Tell us what you need and we'll come back with a fixed quote and a timeline — usually the same day.