Google Ads · Swindon
Google Ads in Swindon
You supply parts, materials or services along the M4. Your buyers search for you or they find someone else. We run paid search campaigns that cut wasted spend, track every enquiry that matters, and hand you full control of the data.
Google Ads for Swindon businesses
Hubb Group is a digital agency and software company. Our studio is in Dubai and we work with UK clients remotely, on UK hours, with a named lead on every project. Contracts and invoices are issued by our UAE company, in pounds.
We measure by cost per lead, not clicks. You see monthly reports showing which campaigns brought enquiries, what each lead cost, and how that compares to your target. Conversion tracking captures leads, calls, quotes and orders. Seasonal patterns emerge across three months of data. Your sales team confirms which leads closed. That's how we prove the work.
Every project is a fixed quote with a clear timeline and clear milestones. You own the work and the accounts outright when we're done — no lock-in, and nothing you can't take with you.
Sectors we work with in Swindon
- Manufacturing and light industrial
- Distribution and logistics
- Insurance and financial services
- Specialist trades and contractors
- Industrial parts and components suppliers
- Business-to-business professional services
High CPCs mean every click costs real money
Manufacturing, distribution and insurance in Swindon operate on tight margins. A wasted click—someone searching for a competitor, or a time-waster with no budget—eats into your return. Search clicks are expensive here. Negative keywords stop irrelevant traffic before you pay for it. We build those keyword lists from your actual enquiry data, not guesses.
Seasonality changes when your buyers search. Spring brings maintenance contracts. Summer reshapes logistics demand. Winter shifts heating and materials orders. Your campaigns need to track that rhythm. We run paid search that moves budget between campaigns as your calendar changes, not on a fixed schedule.
Conversion tracking that survives UK consent rules
Google Ads only delivers value if you know which clicks became leads or orders. Consent mode lets you track conversions even when visitors don't accept cookies. Without it set up correctly, you're flying blind. We build consent-first tracking so you see the full picture of what actually worked—and Google's systems work harder with better data.
Your website shows your specification: lead times, tolerances, MOQs, certifications. Conversion tracking should connect that to your actual leads. We set up tracking that captures contact requests, quote forms, telephone calls and downloads—whatever matters to your operation—and hands that data back to your team with clarity.
Performance Max and remarketing that don't waste budget
Performance Max reaches buyers across Google's networks—Search, Display, YouTube, Gmail. It works best with tight conversion tracking and clear negative keywords. Without those foundations, the algorithm burns budget on low-intent clicks. We build the controls first, then let Performance Max scale what actually converts.
Remarketing shows your ads to people who've already visited your site or used your app. For Swindon suppliers, that's powerful: a site visitor who didn't enquire on day one might search again on day five. Remarketing keeps you in front of them. We run it alongside Search so your budget concentrates on people already interested in what you supply.
Reporting you can act on
You don't need marketing theatre. You need to see which campaigns brought leads, which cost too much, and where next month's budget should go. We set up dashboards that show cost per lead by campaign, conversion rate by audience, and seasonal patterns. You own the data. We hand it over with documentation so your team runs it.
Google Ads connects to your CRM, your phone system and your order tracking. We make sure that data flows cleanly so your sales team sees which leads came from paid search, and your marketing team knows which campaigns actually closed. No guesswork. No surprises on the invoice.
Everything we deliver includes
Managed to cost per lead
Weekly review of search terms, bids and budget against what a lead actually costs.
Conversion tracking verified
Calls, forms and chat tracked and tested, with consent mode configured.
Negative keywords, continuously
The unglamorous work most accounts never get, and where most waste hides.
A named lead
One person who knows the account, on UK hours, not a ticket queue.
No long contract
Month to month. You own the account and the history if you leave.
Yours to own
The Google Ads account stays in your name, with us as a user.
Google Ads in Swindon — common questions
How do you stop wasted clicks when CPCs are this high?
Negative keywords block irrelevant traffic. Conversion tracking shows which clicks actually matter. We review your search terms monthly and tighten exclusions based on what you see in your leads. Fewer clicks. Better quality. Lower waste.
What if our lead volume changes with the season?
We build campaigns that flex with your calendar. Spring maintenance. Summer logistics peaks. Winter heating orders. Budget moves between campaigns as demand shifts. You don't overspend in quiet months or underspend when buyers are looking.
Do you manage Performance Max separately from search?
They run together. Negative keywords and conversion tracking work across both. Performance Max handles audiences Google's algorithm can reach through Display and YouTube; Search handles direct intent. We set daily budgets so neither cannibalises the other.
What happens if someone doesn't accept cookies?
Consent mode lets Google track conversions anyway—less accurately, but enough for you to see which campaigns worked. We set it up so you measure across both consented and non-consented visitors. You don't lose visibility when consent is declined.
How often does the team need to review the campaigns?
We send monthly reports showing leads by source, cost per lead, and what changed. Your team should spend 15-20 minutes reviewing those and flagging new negative keywords from the sales team's feedback. We make the weekly adjustments and handle all platform management.
Can this integrate with our existing systems?
Yes. We connect to your CRM, phone system and order tracking so leads feed through automatically and your sales team knows which came from paid search. We provide full documentation so your IT team can maintain the connection if we ever part ways.
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Need google ads in Swindon?
Tell us what you need and we'll come back with a fixed quote and a timeline — usually the same day.