Google Ads · Guildford
Google Ads in Guildford
Guildford's games studios, satellite firms and professional-services companies sell to technical buyers who search carefully. Your Google Ads budget should match that precision. We cut waste and build campaigns that deliver measurable leads.
Google Ads for Guildford businesses
Hubb Group is a digital agency and software company. Our studio is in Dubai and we work with UK clients remotely, on UK hours, with a named lead on every project. Contracts and invoices are issued by our UAE company, in pounds.
We measure by lead cost and conversion rate. How much you pay per qualified lead. How many clicks convert to actual enquiries. We track every campaign against your actual business outcome—not impressions, not CTR, not vanity metrics. Monthly reporting shows spend, leads, cost per lead, and which keywords and audiences deliver your best results.
Every project is a fixed quote with a clear timeline and clear milestones. You own the work and the accounts outright when we're done — no lock-in, and nothing you can't take with you.
Sectors we work with in Guildford
- Games studios and interactive media
- Satellite and space-tech companies
- Professional services and law firms
- IT consultancies and software vendors
- Insurance and financial services
- Specialist trades and construction
High CPCs demand tight targeting
Legal, insurance, trades and professional services in your sector pay premium rates per click. That budget evaporates fast on broad targeting, audience guessing and campaigns that run on autopilot. Most waste sits there—not in how much you spend, but in how much of it lands on clicks that never convert.
We tighten the frame. Negative keywords that block time-wasters. Audience targeting that matches how your actual buyers behave. Search and Performance Max campaigns built for what converts, not what looks impressive in a report.
Conversion tracking that shows what actually works
Your procurement team, your finance director, your clients—they all want proof. Vague reporting doesn't cut it in Guildford. You need to know which keywords bring qualified leads, which audiences click but never buy, which campaigns fund themselves.
We set up conversion tracking from the start, tied to your actual business outcomes. Consent mode built in so you stay compliant while tracking what matters. Reporting that tells you where the lead came from and whether it was worth the spend. No guesswork.
Remarketing and Performance Max for the second conversation
Researchers and procurement teams often land on your site, read carefully, then leave to get approval or compare options. That's not a lost opportunity—it's a second conversation waiting to happen. Remarketing brings them back. Performance Max reaches them across Google's network at the moment they're searching again.
This works for complex B2B sales where the first click is research, not purchase intent. We set it up to remind prospects of what you do, without chasing them down with ads they've already seen. Precision matters here too.
A handover built for your team
You have technical capability in-house. You're not looking for someone to own your marketing for ever. You need a partner who builds campaigns, documents how they work, and hands you something your team can actually operate.
We report on metrics that matter to your business. Access to your account. Clear reasoning behind what we do and why. When it's time to move things in-house or shift strategy, you have the foundations and knowledge to do it. That's the arrangement Guildford businesses expect, and it's what we build.
Google Ads in Guildford — common questions
How much will our Google Ads spend change?
We find waste and cut it. That usually means fewer clicks overall, but more of them converting. Your cost per lead drops. The total spend depends on your targets and competition in your sector. We show you the trade-off.
Guildford has a small professional-services community. Will your campaigns reach our actual buyers?
Yes. We build targeting around how your buyers search—by job title, company type, intent keywords. In a tight market, precision is everything. Broad targeting wastes money on people outside your catchment.
Can we see the data and take over later if we need to?
Yes. You own the Google Ads account. We document strategy, keywords, audience logic and what works. You can manage it yourself or handover to another team once you understand how it's structured.
We're a games studio. How does Google Ads work for us?
Games studios in Guildford use Google Ads to reach dev teams, producers and publishing contacts who search for tools, engines and outsourced services. We target by role and intent, then track outcomes through to contract or partnership.
What happens with consent mode and our tracking?
Consent mode lets you track behaviour even when users don't consent to cookies. We set this up so you stay compliant while building a clearer picture of what converts. Your privacy policy and user consent flow determine what we can measure.
How do we know Performance Max is worth the budget?
We run it alongside search campaigns so you see the comparison. Performance Max brings in second-conversation traffic—people who visited before and are now searching again. We track this separately so you see the real ROI.
Everything we deliver includes
Managed to cost per lead
Weekly review of search terms, bids and budget against what a lead actually costs.
Conversion tracking verified
Calls, forms and chat tracked and tested, with consent mode configured.
Negative keywords, continuously
The unglamorous work most accounts never get, and where most waste hides.
A named lead
One person who knows the account, on UK hours, not a ticket queue.
No long contract
Month to month. You own the account and the history if you leave.
Yours to own
The Google Ads account stays in your name, with us as a user.
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Need google ads in Guildford?
Tell us what you need and we'll come back with a fixed quote and a timeline — usually the same day.