Google Ads · Reading
Google Ads in Reading
Your Google Ads spend is leaking. Clicks that go nowhere, targeting too broad, no clear picture of what converts. We stop the waste and build campaigns that deliver measurable leads for your Reading business.
Google Ads for Reading businesses
Hubb Group is a digital agency and software company. Our studio is in Dubai and we work with UK clients remotely, on UK hours, with a named lead on every project. Contracts and invoices are issued by our UAE company, in pounds.
We measure what procurement actually cares about: cost per qualified lead, lead-to-enquiry conversion rate, and campaign efficiency over time. Every pound traced to a real action—form submission, phone call, document request. Monthly reports show which channels deliver leads worth chasing and which are eating budget without return.
Every project is a fixed quote with a clear timeline and clear milestones. You own the work and the accounts outright when we're done — no lock-in, and nothing you can't take with you.
Sectors we work with in Reading
- Professional services and law
- Insurance broking
- Trades and contracting
- B2B technology and software
- Management consulting
- Commercial healthcare and clinics
Most Reading businesses throw money at clicks that never convert
Thames Valley CPCs are brutal. Legal, insurance, trades, professional services—your sector pays more per click than most. That means every wasted click stings. Broad audience targeting, poor negative keywords, campaigns running on default settings. The budget vanishes without trace.
We audit what's actually working and what's haemorrhaging spend. Tighter keyword targeting, strategic negative keywords that stop irrelevant traffic, proper audience segmentation. The goal is simple: fewer clicks, better leads, lower cost per enquiry.
Conversion tracking that works for procurement teams
Your buyers in Reading are technical and cautious. They research thoroughly, often involve procurement, and they know when they're being sold to. They need proof that a click matters—not vanity metrics, not session counts. Real conversions: form submissions, calls, documents downloaded, qualified enquiries.
We set up tracking that captures what actually matters to your business. Consent mode built in from the start, so you stay compliant while tracking behaviour. Reporting that shows which campaigns bring real leads, which keywords convert, which audiences are worth the spend.
Performance Max and remarketing for the buyer who almost said yes
Some prospects engage but don't convert on first contact. They visit your site, read the specs, then leave. Performance Max and remarketing campaigns bring them back when they're ready to decide. These channels work well when your conversion data is solid—which is why tracking matters first.
We use Performance Max to automate bidding across Google's network where it makes sense for your sector. Remarketing keeps your business in front of serious prospects across Search and Display. Both channels rely on clean data and sensible frequency caps so you're not burning budget on oversaturation.
Handover that your team can actually live with
You might run this campaign yourself in future, or hand it to an in-house hire. Either way, it needs to make sense to the next person. We document the strategy, the keyword structure, the conversion events, the audience definitions. Account structure that follows logic, not confusion.
Reporting built for the way you actually work. Not dashboards full of metrics you'll never read—just the numbers that tell you whether the campaign is earning its keep. Monthly reviews that focus on efficiency: cost per lead, lead quality, which channels justify their spend.
Everything we deliver includes
Managed to cost per lead
Weekly review of search terms, bids and budget against what a lead actually costs.
Conversion tracking verified
Calls, forms and chat tracked and tested, with consent mode configured.
Negative keywords, continuously
The unglamorous work most accounts never get, and where most waste hides.
A named lead
One person who knows the account, on UK hours, not a ticket queue.
No long contract
Month to month. You own the account and the history if you leave.
Yours to own
The Google Ads account stays in your name, with us as a user.
Google Ads in Reading — common questions
Reading's CPC rates are high. How do you justify the spend?
High CPCs mean precision matters more. We eliminate wasted clicks through negative keywords and tighter targeting. Your budget goes on likely leads, not broad exposure. Cost per lead drops when you stop paying for noise.
Our procurement process is long. How does Google Ads fit that?
Remarketing and Performance Max keep you in front of prospects through their evaluation cycle. Conversion tracking captures early-stage engagement—form fills, document downloads, sales calls—so you see the full funnel, not just final conversions.
We have EMEA teams checking our campaigns. What does reporting look like?
Reporting focused on what matters: leads generated, cost per lead, channel efficiency. Not activity counts. Monthly summaries show which campaigns pull their weight and where budget could work harder. Clear enough for stakeholders who don't run ads daily.
Can you guarantee our ads will show at the top of Google?
No. We can't guarantee positions. What we do control: bidding strategy, audience quality, and relevance. Smart bidding and tight targeting usually mean better placements without overpaying. Results depend on your sector, competition, and conversion data quality.
What happens if we pause the campaign?
Your spend stops immediately. We document the account structure, keyword logic, and audience definitions so restarting is straightforward. No mystery setup. If you hire someone new or bring it in-house later, they'll understand what was running and why.
How do we know if consent mode is actually working?
Consent mode tags interactions across your site whether tracking consent is given or not. We report on what we can measure with full consent and what we can only estimate. You'll see the difference in data volume, not compliance risk. Transparent, not hidden.
More on google ads
Jargon check: Core Web Vitals Pay-Per-Click (PPC)
Where we work across Thames Valley & Surrey
Need google ads in Reading?
Tell us what you need and we'll come back with a fixed quote and a timeline — usually the same day.