Google Ads · London

Google Ads in London

Your Google Ads budget leaks into low-intent clicks and clicks that never convert. We plug those leaks, tighten targeting, and move spend to the searches that bring qualified leads. Compliance and cost per lead built in.

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Working in London

Google Ads for London businesses

Hubb Group is a digital agency and software company. Our studio is in Dubai and we work with UK clients remotely, on UK hours, with a named lead on every project. Contracts and invoices are issued by our UAE company, in pounds.

We track cost per lead, conversion rate, and Quality Score for every campaign. You'll see which search terms bring paying enquiries and which ones leak budget. Remarketing performance is measured separately so you know its real return. Compliance sign-off is logged before any campaign goes live.

Every project is a fixed quote with a clear timeline and clear milestones. You own the work and the accounts outright when we're done — no lock-in, and nothing you can't take with you.

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Sectors we work with in London

  • Legal services
  • Insurance and broking
  • Dental and healthcare clinics
  • Plumbing and skilled trades
  • Financial advisory and wealth management
  • Commercial property and real estate
What you get

Everything we deliver includes

Managed to cost per lead

Weekly review of search terms, bids and budget against what a lead actually costs.

Conversion tracking verified

Calls, forms and chat tracked and tested, with consent mode configured.

Negative keywords, continuously

The unglamorous work most accounts never get, and where most waste hides.

A named lead

One person who knows the account, on UK hours, not a ticket queue.

No long contract

Month to month. You own the account and the history if you leave.

Yours to own

The Google Ads account stays in your name, with us as a user.

Why wasted spend is the real budget problem in London

London search terms cost more than anywhere else in the UK. A click in legal, insurance, trades or clinics can run two or three times the national average. That means every poorly-targeted click is not a small mistake—it's a pound gone. The problem is rarely that your budget is too big. It's that you're paying for searches that don't lead anywhere.

We start by auditing where your spend actually goes. Negative keywords catch the searches you should never bid on. Conversion tracking shows which clicks actually matter. The result is fewer clicks, higher quality leads, and a cost per lead that makes sense for your sector.

Search, Performance Max and remarketing that respects consent

UK consent rules mean your tracking has to work differently than it does elsewhere. We set up conversion tracking that captures the data you're allowed to use, without the guesswork. That's true across search campaigns, Performance Max, and remarketing—so you see the same lead cost whatever channel brings them in.

Remarketing in London's crowded market works best when it targets the right audience at the right time. We build segments based on user behaviour you can actually measure. No phantom audiences. No spend on people who scrolled past and forgot.

Built for the sectors that dominate London search

Financial services, insurance, law, healthcare and skilled trades all compete fiercely on Google. Each sector has different conversion paths, different buyer timelines, and different compliance requirements. A law firm's enquiry is not an insurance broker's enquiry. We build campaigns that match how buyers in your sector actually search and decide.

Compliance is not a box to tick at the end. It sits in the structure from the start—in what we claim, how we track it, and when we run it past your legal team. That means fewer delays before go-live and no surprises in the procurement review.

How you'll know if it's working

We report on cost per lead first, everything else after. You'll see clicks, impressions, CTR and Quality Score, but only because they explain why your lead cost moved. If your lead cost is rising and clicks are falling, that's usually good—you're shedding low-intent traffic. If your lead cost is steady and conversions are climbing, your campaign is tightening.

You'll also see which search terms bring the best leads, how remarketing performs against your other channels, and where consent issues or tracking gaps are costing you visibility. Monthly reporting ties spend to outcomes you can act on.

Questions

Google Ads in London — common questions

Why does Google Ads cost so much in London compared to other parts of the UK?

Competition for commercial search terms is fiercest in London. More agencies, more regulated businesses, more buyers shortlisting multiple firms—all bidding on the same keywords. High CPCs reflect real demand. The lever you control is targeting quality, not bid price.

What does compliance review mean for Google Ads campaigns?

Your legal or compliance team will review the claims in your ads, the tracking setup, and how you handle consent data. We build campaigns that pass that review cleanly. That means no overclaims, clear tracking logic, and a sign-off step before launch.

How do negative keywords actually save money?

They stop you bidding on searches that never convert. A law firm wastes pounds on people searching for free advice. Insurance loses money on quote comparisons. We build negative lists specific to your sector so you only pay for searches with real intent.

Does Performance Max work in regulated sectors?

Yes, but tracking and audience setup matter more than they do in other sectors. Performance Max needs good conversion data to optimize. We build it with consent rules and compliance checkpoints so it pulls its weight without breaking your sign-off process.

How often should we review and adjust a Google Ads campaign?

We review performance weekly and make changes as data arrives. That might mean tightening bids, adding negative keywords, or shifting budget between campaigns. Monthly reporting shows you what moved and why. Bigger changes go to you for approval first.

What if our website isn't converting well? Does that break Google Ads?

Not entirely, but it caps what Google Ads can do. A poor-converting site makes your lead cost artificially high. We can help you fix conversion issues on the page, but if website performance is the problem, fixing that comes first.

Worth reading

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Across Greater London

Where we work across Greater London

See every area we cover

Need google ads in London?

Tell us what you need and we'll come back with a fixed quote and a timeline — usually the same day.

Get a free quote See the full google ads service