Google Ads · Soho
Google Ads in Soho
Your Google Ads budget leaks into clicks that never convert. We tighten targeting, respect consent, and move spend to searches that bring qualified leads. Built for how Soho's specialists actually operate.
Google Ads for Soho businesses
Hubb Group is a digital agency and software company. Our studio is in Dubai and we work with UK clients remotely, on UK hours, with a named lead on every project. Contracts and invoices are issued by our UAE company, in pounds.
We track cost per lead from month one. You see campaign structure, keyword performance, click-through and conversion rates in monthly reports. Audits reveal which searches convert and which drain budget. As targeting tightens, cost per lead falls. That's measurable. That's what matters.
Every project is a fixed quote with a clear timeline and clear milestones. You own the work and the accounts outright when we're done — no lock-in, and nothing you can't take with you.
Sectors we work with in Soho
- Post-production and colour grading
- Music studios and audio production
- Talent management and agencies
- Advertising and creative agencies
- Legal services and compliance
- Private clinics and healthcare
Everything we deliver includes
Managed to cost per lead
Weekly review of search terms, bids and budget against what a lead actually costs.
Conversion tracking verified
Calls, forms and chat tracked and tested, with consent mode configured.
Negative keywords, continuously
The unglamorous work most accounts never get, and where most waste hides.
A named lead
One person who knows the account, on UK hours, not a ticket queue.
No long contract
Month to month. You own the account and the history if you leave.
Yours to own
The Google Ads account stays in your name, with us as a user.
Why Soho's paid search budget bleeds differently
Legal services, post-production, talent management and clinics dominate search in this area. CPCs run high. A wasted click costs more. The problem isn't your budget size—it's that clicks land on browsers, not buyers. Low-intent traffic, poor targeting, missing negative keywords, consent gaps. Your spend drains before it reaches someone who'll pick up the phone.
We audit your account for the specific leaks: searches that don't fit your service, ad copy that attracts the wrong intent, tracking gaps that hide what actually converts. Then we rebuild. Tighter targeting. Negative keyword strategy that cuts noise. Conversion tracking that respects consent from the start. The result: fewer clicks, more leads.
How reputation-driven buyers actually respond to ads
In Soho, most new work comes by referral. Someone hears about you, checks your site, decides in days. Paid search works differently here than in other London sectors. Your ads need to reach people who've already heard the name—they're validating, not discovering. They spot lazy targeting and generic creative instantly. They need proof the work is real, fast-loading pages, and a sense the studio knows what it's doing.
We build Google Ads campaigns that work for that buyer. Remarketing that brings back people who visited but didn't enquire—serious prospects, not noise. Search campaigns that target industry-specific terms and job titles. Performance Max configured to hit your actual cost per lead, not just impressions. Consent mode built in, so compliance teams sign off without delay.
Negative keywords and targeting that survive internal review
When your in-house team or compliance department reviews your paid search, they see the targeting. They ask questions. Are we bidding on searches from price shoppers? Are we reaching the right geography? Is consent properly configured? Weak targeting creates friction—campaigns pause, budgets freeze, meetings happen. It costs time you don't have.
We build accounts that pass that scrutiny. Negative keyword lists that reflect how your sector actually works. Geographic targeting calibrated to where your buyers sit. Conversion tracking set up so every lead is tagged, measurable and auditable. Your compliance team sees a structured account, not a guessing game. Approval moves faster.
From spend to qualified leads: how we measure it
Paid search works or it doesn't. You either get leads at a cost that makes sense, or you don't. We set up conversion tracking from day one—phone calls, form submissions, enquiry emails, whatever your studio uses. Then we track cost per lead against your benchmark. As we tighten targeting and cut waste, that number falls. You see it in real time.
We run monthly audits on campaign structure, keyword performance, and conversion paths. We report on cost per lead, cost per click, click-through rate and conversion rate. What's working gets budget. What isn't gets cut or rebuilt. No noise, no vanity metrics. You know what every pound is doing.
Google Ads in Soho — common questions
How long before we see leads come through?
Campaigns run live within days. First conversions typically arrive in the first two weeks, though volume builds as we optimise. Cost per lead improves as we tighten targeting and negative keywords. You'll see trends within the first month.
What if our compliance team needs to review the setup?
Consent mode and conversion tracking are configured before launch. We provide documentation showing how tracking works and where consent is honoured. Most compliance teams approve without revision. If changes are needed, we handle them without pausing the campaign.
We've heard about studios in Soho running ads that waste money. What makes yours different?
Most agencies build broad campaigns and hope targeting works. We audit your specific sector's CPCs and search behaviour. Negative keywords cut low-intent clicks from day one. We measure cost per lead, not impressions. Tighter targeting costs less and converts more.
Can you manage remarketing alongside search?
Yes. Remarketing brings back visitors who didn't convert on first visit. We build separate audiences for different stages—site visitors, product page viewers, abandoned enquiries. Budget splits between search and remarketing based on performance and cost per lead.
Do you use Performance Max? Should we?
Performance Max works well for studios and agencies if conversion tracking is tight and budget is consistent. We test it alongside search campaigns to see if cost per lead improves. If it does, we scale it. If not, we leave it off. It depends on your data, not the platform.
How often do you change things in the account?
We audit monthly and make changes based on performance data. Bid adjustments, pausing low-performing keywords, adding negatives. Major restructures happen quarterly if needed. You're never left guessing. We explain what changed and why before it goes live.
More on google ads
Jargon check: Pay-Per-Click (PPC) Landing Page
google ads in nearby areas
Need google ads in Soho?
Tell us what you need and we'll come back with a fixed quote and a timeline — usually the same day.