Digital marketing · Edinburgh
Digital marketing in Edinburgh
Your campaigns need to drive genuine enquiries, stay within compliance, and prove their worth. We run multi-channel digital marketing built for Edinburgh's regulated sectors and sceptical buyers.
Digital marketing for Edinburgh businesses
Hubb Group is a digital agency and software company. Our studio is in Dubai and we work with UK clients remotely, on UK hours, with a named lead on every project. Contracts and invoices are issued by our UAE company, in pounds.
We measure enquiry source and cost per qualified lead across all channels. Reporting breaks down email engagement rates, social click-through and content performance against consent baseline. You see which channels drove business outcomes and what compliance was maintained. No promises on traffic or rankings — only traceable data on the leads you actually received.
Every project is a fixed quote with a clear timeline and clear milestones. You own the work and the accounts outright when we're done — no lock-in, and nothing you can't take with you.
Sectors we work with in Edinburgh
- Asset management and wealth management
- Pensions and investment administration
- Banking and lending
- Fintech and financial software
- Professional services and law
- Insurance and compliance-heavy sectors
Campaigns that live under scrutiny
Financial services, asset managers and fintechs in Edinburgh deal with compliance review before anything goes live. Claims get challenged. Messaging gets fact-checked. Your marketing can't be vague or overstated — it has to survive the review gate intact. We work backwards from that constraint, writing copy and building campaigns that are accurate from day one.
Scots law differs from English law on contracts, terms and consumer rights. Privacy notices, consent flows and data handling all sit under Scottish law, not a UK-wide template. We draft campaigns and track setups that reflect how things work here, not assumptions copied from London.
Consent-first tracking in a regulated market
UK GDPR and PECR mean you can't track everyone the same way. Consent has to come first. For regulated firms, that's not a limitation — it's the baseline. We set up email, social, and content campaigns that work within consent frameworks. You know who you're reaching, why you reached them, and what the legal ground is.
Reporting reflects what you can actually measure. We track channel performance against real enquiries — form submissions, phone calls, booked meetings — not vanity metrics. When your audience is sceptical of agency jargon, clear numbers matter. You see what worked, where it came from, and what it cost to acquire each lead.
Multi-channel work that fits Edinburgh's buyer pattern
Edinburgh buyers take their time. Due diligence is the norm, not the exception. Your campaigns run longer than hype cycles. Content moves across email, social, your website, and landing pages — each channel doing specific work. We plan for the full customer journey, not a sprint to conversion. That's how you build trust in a regulated sector.
Email, social and lifecycle campaigns work together. A prospect sees relevant content on LinkedIn, gets a follow-up email with more detail, and lands on a page built to answer the question they actually have. Each piece reinforces the last. Channel fit means each platform does what it's good at, not what you hope it might do.
Reporting you can take to a governance meeting
Your board or compliance team may need to see how campaigns work. We report on channel performance, cost per enquiry, consent rates and lead source. Numbers are clean. Assumptions are stated. Claims in reporting are backed by data, not optimism. You can hand over a report and answer questions from people trained to ask them.
We measure what your business actually needs: qualified enquiries by source, cost per acquisition, email engagement against consent baseline. We don't promise traffic volumes or rankings. We show you how each channel contributed to real business outcomes — and we do that in a way that survives an audit.
Everything we deliver includes
Reported against enquiries
Not impressions. The dashboard leads with cost per enquiry and you can read it without us.
A named lead
One person who knows the project, on UK hours, not a ticket queue.
Consent-first tracking
Configured for UK GDPR and PECR, so the measurement survives a privacy review.
A channel plan, not a bundle
We say which channels suit your buyer and which to leave alone.
Monthly, in plain English
What ran, what it returned, and what we are stopping.
Your accounts, your data
Every ad and analytics account stays in your name.
Digital marketing in Edinburgh — common questions
How do you handle PECR compliance for email campaigns?
We build email workflows that respect consent and opt-in requirements from day one. Subscribers are segmented by consent type. Unsubscribe flows are built in. Reporting shows engagement against compliance baseline. You stay within PECR without compromising campaign reach.
Do you work with Scots law on privacy and terms?
Yes. Privacy notices, consent language and terms reflect Scottish law, not a UK template. We work with your legal team to make sure tracking setups and customer communications are right for your jurisdiction.
Can you guarantee search rankings or traffic volumes?
No. We report on what actually happens: enquiries by source, cost per lead, channel performance. We don't promise rankings. We show you measurable business outcomes from each channel.
How long do campaigns typically run before you see results?
Regulated sector buyers move slowly. Campaigns run for months, not weeks. We report weekly or monthly on channel performance and qualified enquiries, so you see progress even during longer sales cycles.
What reporting format works best for compliance teams?
We tailor reports to your audience. For board meetings, we focus on cost per enquiry and lead quality. For compliance review, we show consent rates, data handling and channel attribution. Reports are factual and traceable.
Do you manage social and email together, or separately?
Together. Social builds awareness and drives traffic to landing pages. Email nurtures leads and keeps engaged prospects in the loop. We plan both to support the same enquiry goals, not as disconnected channels.
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Where we work across Scotland
Need digital marketing in Edinburgh?
Tell us what you need and we'll come back with a fixed quote and a timeline — usually the same day.