Web design · City of London
Web design in City of London
Your website is your first client touchpoint and your first compliance checkpoint. We build sites that load fast, convert measurably, and clear your internal review before launch. Built for how the Square Mile actually works.
Web design for City of London businesses
Hubb Group is a digital agency and software company. Our studio is in Dubai and we work with UK clients remotely, on UK hours, with a named lead on every project. Contracts and invoices are issued by our UAE company, in pounds.
We track load times, conversion rates, and time-to-approval for each project. Core Web Vitals sit in the top 1%. We measure form submissions, page engagement, and traffic quality by source. For compliance clients, we also measure revisions requested after design sign-off and issues flagged at UAT. Lower revision count means tighter process.
Every project is a fixed quote with a clear timeline and clear milestones. You own the work and the accounts outright when we're done — no lock-in, and nothing you can't take with you.
Sectors we work with in City of London
- Banks and financial services
- Insurance brokers and underwriters
- Legal practices (magic circle and international)
- Investment advisers and fund managers
- Private equity and wealth management
- Compliance and regulated consultancies
Your website passes compliance before it passes marketing
In regulated sectors, approval happens on your timeline, not after build. We work with your compliance team from the start, embedding their requirements into the design and content structure. That means fewer revision cycles, faster approval, and a site that's audit-ready on day one. No surprises at sign-off.
We know how financial services approval workflows differ from standard agencies. Claims get tested for accuracy before the page goes live. Links to regulatory documents sit where they belong. Disclaimers don't slow the user down—they're integrated. That's not decoration. That's how your buyers expect to see it built.
Conversion speed matters more when buyers are comparing shortlists
Three or four agencies make your buyer's shortlist. Your site loads slower than theirs, they're already clicking away. We target Core Web Vitals at the top 1% because in the Square Mile, prospects have time for due diligence but not for sluggish pages. Fast load, clear value proposition, conversion path that doesn't waste their attention.
Mobile-first design matters here too. Your prospects research you between meetings, on phones, sometimes in coffee shops near their office. We build for that reality—touch targets that work, text that reads, forms that don't frustrate. A regulated buyer who has to clear your site with their own team needs a experience they can confidently recommend.
Credibility is built into the structure, not bolted on
A website that looks polished but doesn't signal competence to a financial or legal buyer is wasted design. We build sites where your credentials, team, and approach are visible on the first scroll. Information architecture that lets a prospect move from 'who are you' to 'can you handle my type of work' to 'how do I get in touch' without backtracking.
Accessibility to WCAG 2.2 AA isn't optional in your sector—it's expected and often contractual. We build it in from wireframe to launch. That means better site structure, clearer navigation, and a better experience for every user, regulated or not.
We measure what matters to compliance-driven buyers
Conversion rate per traffic source. Pages that perform. Time to approval (we track this with your legal team). Core Web Vitals scores. Mobile usability. Form completion rates by device. These are the metrics that tell you whether your new site actually works for your regulated audience.
We also flag what we find during build—accessibility issues, outdated claims, links that need compliance review, content gaps that slow conversions. Before go-live, not after. That's how you avoid costly revisions or approval delays once the site is public.
Everything we deliver includes
Fixed prices
A clear quote and timeline up front — no open-ended retainers, no surprises.
A named lead
One person who knows the project, on UK hours, not a ticket queue.
Green Core Web Vitals
Built to pass Google's speed thresholds on a mid-range phone, not just on fibre.
WCAG 2.2 AA as the target
Built to it and tested against it, so accessibility is not a later retrofit.
Designed around the enquiry
Every page has one obvious next step, and we measure whether people take it.
Yours to own
You own the site, the hosting and the accounts. No lock-in, ever.
Web design in City of London — common questions
How do you handle compliance review in the timeline?
We schedule check-ins with your compliance team at design stage, before copy is final, and before UAT. We document everything that needs sign-off and flag it clearly. Your approval process gets built into the project plan, not treated as a last-minute gate.
What happens if my compliance team wants changes after content is designed?
We expect that. We budget for one round of compliance-driven revisions because it's standard in regulated sectors. Changes after that point are scoped separately. Knowing this upfront means no surprises on timeline or cost.
Do you work with financial services regulations specifically?
We work with your compliance team, whatever framework they use. We've built sites for firms whose buyers include banks, insurers, and advisers—so we understand the approval chains and language standards. We don't do regulatory consulting, but we design sites that comply.
How do you ensure fast load times when we have a lot of compliance documents to link to?
Clear structure, lazy loading, and smart link placement. Documents live where users expect them, but we don't load them until needed. Site speed doesn't degrade because of compliance requirements—good design handles both.
Can you build our site in three weeks instead of six?
Not if your compliance team needs input. Rushed timelines cut into approval time, which defeats the purpose. We deliver sites that clear review first time, not sites that need emergency revisions. We'll be honest about what your timeline allows.
What if we use a template or update an existing site ourselves later?
We hand over clear documentation, training on your CMS, and a style guide so you can make safe updates. We also flag what needs compliance review if content changes—so your team knows the difference between a safe tweak and a change that needs sign-off.
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Need web design in City of London?
Tell us what you need and we'll come back with a fixed quote and a timeline — usually the same day.