Web design · London
Web design in London
London buyers compare four agencies on merit. Your website needs to convert faster than your shortlist competitors, load in the top 1%, and pass compliance review before go-live. That's what we build.
Web design for London businesses
Hubb Group is a digital agency and software company. Our studio is in Dubai and we work with UK clients remotely, on UK hours, with a named lead on every project. Contracts and invoices are issued by our UAE company, in pounds.
We track Core Web Vitals across live sites and report monthly. Conversion metrics come from your own data—form submissions, downloads, meeting bookings. You see real numbers, not projections. Compliance reviews are documented and signed off before launch. Performance is measured against your own baseline, not industry averages.
Every project is a fixed quote with a clear timeline and clear milestones. You own the work and the accounts outright when we're done — no lock-in, and nothing you can't take with you.
Sectors we work with in London
- Financial services and investment
- Legal and professional services
- Technology and software
- Retail and e-commerce
- Media and publishing
- Real estate and property
Everything we deliver includes
Fixed prices
A clear quote and timeline up front — no open-ended retainers, no surprises.
A named lead
One person who knows the project, on UK hours, not a ticket queue.
Green Core Web Vitals
Built to pass Google's speed thresholds on a mid-range phone, not just on fibre.
WCAG 2.2 AA as the target
Built to it and tested against it, so accessibility is not a later retrofit.
Designed around the enquiry
Every page has one obvious next step, and we measure whether people take it.
Yours to own
You own the site, the hosting and the accounts. No lock-in, ever.
Why speed and conversion matter more in London
Finance, legal, tech and media buyers in London see dozens of agencies a year. Your site has seconds to prove you're not another pitch. A slow site signals carelessness. A fast one—one that loads in under 2.5 seconds and routes users to the right next step—signals rigour. We build to Core Web Vitals as a floor, not a nice-to-have. Your competitors aren't.
Conversion is measurable. Call form completion. Demo booking rate. Document download volume. We design the paths that move those numbers. Then we test them. London buyers want evidence that the design works, not promises about what it should do.
Built for compliance from the start
If your firm is regulated—or sells to regulated firms—a compliance review sits between website launch and the button going live. Every claim gets challenged. Every form needs justification. We build accessibility to WCAG 2.2 AA as standard, document our work, and brief your legal team before handover. No surprises. No delays at sign-off.
Your timeline assumes a review stage. Ours does too. We include a full sign-off checklist and a walkthrough with your stakeholders. By launch day, compliance is done. You don't find problems after the site goes live.
Built for your sector, not a template
London's markets are vertical. Finance behaves differently to retail. Tech hiring sites have different conversion goals than law firm lead capture. We don't start with a template and add your logo. We start by understanding how your buyers move through the City or the West End, what they search for, what makes them trust you, and what they do next.
The site reflects that. Navigation, content order, form placement, even the language we use—all of it sits inside how your sector actually works. Your site doesn't look like your competitors' because it isn't built on the same assumptions they are.
What we measure
Before launch, we establish baselines. Mobile load time. Form completion rate. Page scroll depth. Time to first click. These aren't vanity metrics. They're the signals that tell you whether the design is working or whether the next version needs to shift something. We hand you a measurement frame and pull the data monthly.
You'll know how your site performs against the live metrics that matter to your business. Not estimated traffic. Not predicted rank. Real numbers. Real behaviour. That's what London buyers ask for, and that's what we deliver.
Web design in London — common questions
How long does a website take to build?
Typically 12–16 weeks from discovery to launch. That includes a compliance review stage if you're regulated. We build the timeline around your sector's approval process, not the other way around.
Do you guarantee search rankings?
No. We can't. Rankings depend on your entire web presence, your competitors' work, and factors outside our control. What we do guarantee is a site that loads fast and works well for the visitors you already have.
What happens if my compliance team wants changes before launch?
That's factored in. We schedule a sign-off meeting with your legal or compliance team early. Changes come through a structured process, not at the last minute. Delays are rare because we brief everyone upfront.
How do you know what London buyers actually want?
We work across London's major sectors—finance, legal, tech, retail, media. We see patterns in what converts and what doesn't. We bring that knowledge to your brief, test it on your audience, and measure the results.
Can you build a site that works on mobile and desktop equally well?
Yes. Mobile-first is mandatory, not optional. Half your visitors are on phones. Your site needs to convert and load fast on a 4G connection in a crowded London office as much as it does on desktop.
What if I want to compare you against other agencies first?
Recommended. Shortlist four. Ask each one for a case study from your sector. Ask what their median Core Web Vitals score is across live clients. Ask how they handle compliance sign-off. The rigorous ones will have clear answers.
More on web design
Jargon check: Headless Commerce Core Web Vitals
Where we work across Greater London
- Web design in City of London
- Web design in Canary Wharf
- Web design in Shoreditch
- Web design in Soho
- Web design in Mayfair
- Web design in King's Cross
- Web design in Clerkenwell
- Web design in London Bridge
- Web design in Hammersmith
- Web design in Stratford
- Web design in Croydon
- Web design in Bromley
- Web design in Kingston upon Thames
- Web design in Richmond
- Web design in Wimbledon
- Web design in Ealing
- Web design in Harrow
- Web design in Ilford
- Web design in Romford
Need web design in London?
Tell us what you need and we'll come back with a fixed quote and a timeline — usually the same day.